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Yes!: 50 Scientifically Proven Ways to Be Persuasive
Influence: Science and Practice (5th Edition)
Sway: The Irresistible Pull of Irrational Behavior
Closing the Innovation Gap: Reigniting the Spark of Creativity in a Global Economy
The Way We'll Be: The Zogby Report on the Transformation of the American Dream
Buying In: The Secret Dialogue Between What We Buy and Who We Are
Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
Always Be Testing: The Complete Guide to Google Website Optimizer
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
Bestsellers
Yes!: 50 Scientifically Proven Ways to Be Persuasive
The Tipping Point: How Little Things Can Make a Big Difference
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Marketing
Principles of Marketing, 12th Edition
Nudge: Improving Decisions About Health, Wealth, and Happiness
Influence: The Psychology of Persuasion (Collins Business Essentials)
Marketing Management (13th Edition) (Marketing Management)
Raving Fans: A Revolutionary Approach To Customer Service
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Yes!: 50 Scientifically Proven Ways to Be Persuasive 
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 Yes!: 50 Scientifically Proven Ways to Be Persuasive
Authors: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

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Avg. Customer Rating: 5.0 out of 5 stars 57 reviews
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ASIN: 1416570969
Publication Date: June 10, 2008
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The Tipping Point: How Little Things Can Make a Big Difference 
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 The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell

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Avg. Customer Rating: 4.0 out of 5 stars 930 reviews
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ASIN: 0316346624
Publication Date: January 7, 2002
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Influence: The Psychology of Persuasion (Collins Business Essentials) 
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 Influence: The Psychology of Persuasion (Collins Business Essentials)
Author: Robert B. Cialdini

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Avg. Customer Rating: 4.5 out of 5 stars 257 reviews
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ASIN: 006124189X
Publication Date: January 1, 2007
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Predictably Irrational: The Hidden Forces That Shape Our Decisions 
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 Predictably Irrational: The Hidden Forces That Shape Our Decisions
Author: Dan Ariely

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Publication Date: February 19, 2008
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Nudge: Improving Decisions About Health, Wealth, and Happiness 
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 Nudge: Improving Decisions About Health, Wealth, and Happiness
Authors: Richard H. Thaler, Cass R. Sunstein

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Principles of Marketing, 12th Edition 
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 Principles of Marketing, 12th Edition
Authors: Philip Kotler, Gary Armstrong

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Publication Date: March 9, 2007
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Marketing Management (13th Edition) (Marketing Management) 
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 Marketing Management (13th Edition) (Marketing Management)
Authors: Philip Kotler, Kevin Keller

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Publication Date: March 6, 2008
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly 
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 The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott

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Publication Date: June 4, 2007
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MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card) 
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 MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card)
Authors: Charles W. Lamb, Joseph F. Hair, Carl Mcdaniel

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant 
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 Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Authors: W. Chan Kim, Renee Mauborgne

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Avg. Customer Rating: 4.0 out of 5 stars 166 reviews
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