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| | Yes!: 50 Scientifically Proven Ways to Be Persuasive
Authors: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
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| | The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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ASIN: 0316346624
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| | Predictably Irrational: The Hidden Forces That Shape Our Decisions
Author: Dan Ariely
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ASIN: 006135323X
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| | Influence: The Psychology of Persuasion (Collins Business Essentials)
Author: Robert B. Cialdini
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ASIN: 006124189X
Publication Date: January 1, 2007
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| | Nudge: Improving Decisions About Health, Wealth, and Happiness
Authors: Richard H. Thaler, Cass R. Sunstein
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| | The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
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ASIN: 0470113456
Publication Date: June 4, 2007
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| | Sway: The Irresistible Pull of Irrational Behavior
Authors: Ori Brafman, Rom Brafman
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ASIN: 0385524382
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| | Principles of Marketing, 12th Edition
Authors: Philip Kotler, Gary Armstrong
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| | Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Authors: W. Chan Kim, Renee Mauborgne
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ASIN: 1591396190
Publication Date: February 3, 2005
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| | MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card)
Authors: Charles W. Lamb, Joseph F. Hair, Carl Mcdaniel
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ASIN: 0324659806
Publication Date: February 14, 2008
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