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| | Yes!: 50 Scientifically Proven Ways to Be Persuasive
Authors: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
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| | The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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| | Predictably Irrational: The Hidden Forces That Shape Our Decisions
Author: Dan Ariely
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| | Influence: The Psychology of Persuasion (Collins Business Essentials)
Author: Robert B. Cialdini
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| | Nudge: Improving Decisions About Health, Wealth, and Happiness
Authors: Richard H. Thaler, Cass R. Sunstein
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| | The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
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| | Sway: The Irresistible Pull of Irrational Behavior
Authors: Ori Brafman, Rom Brafman
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| | Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Authors: W. Chan Kim, Renee Mauborgne
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| | Principles of Marketing, 12th Edition
Authors: Philip Kotler, Gary Armstrong
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| | Marketing Management (13th Edition) (Marketing Management)
Authors: Philip Kotler, Kevin Keller
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