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 enlarge | Author: Michael Port
Creator: Tim Sanders
Publisher: Wiley
Category: Book
List Price: $16.95
Buy New: $9.49
You Save: $7.46 (44%)
New (35) Used (11) from $8.97
Rating:  116 reviews
Sales Rank: 8859
Media: Paperback
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8.9 x 5.9 x 0.9
ISBN: 0470281901
Dewey Decimal Number: 380
EAN: 9780470281901
ASIN: 0470281901
Publication Date: May 2, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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| Customer Reviews:
 Wish I'd had this book ten years ago August 25, 2008
gensparkie (California)
1 out of 1 found this review helpful
I have been in business for over ten years now, and I just came across this book recently, on my friend's blog Leadership Turn and in the Internet Business Mastery Academy. It sounded like I didn't need it, because I am already booked WAY solid in my small landscaping business.
But I went to Michael's site and downloaded a free chapter from him, and loved what I read so much that I knew I'd benefit from the book.
First of all, even though I have been in business for a long time, I didn't have a good business mind when I began, so I have made a lot of mistakes. This book is wonderful, because it is helping me fill in the blanks of my business and have the confidence to make choices about who I want for a client, what work I wish to do for the client, and what makes me special - the reasons that clients select me over my competitors (or should!).
This is a thorough overview, with really helpful exercises in each chapter which forced me to make real progress already in my business. Port shows concrete ways of getting your mind in the right place so that you can succeed in business. As someone who has had the total wrong mindset in the past, I can tell you that every bit of progress I have made on my mindset has showed in increased profits and happiness.
Not only does Michael focus on attitude and how to think about yourself and your business, he offers concrete suggestions for improving your image and how people perceive you, for creating products and engaging in experiences which will help you present yourself as a leader in your field, and step-by-step instructions for how to really ramp up your business success.
Since I have been in business for many years, I am not doing every exercise, but the ones I have chosen to do have been enormously helpful. I'd recommend this book to those who are either in the beginning years of their business, or who, like me, started their business with no real vision or plan and need some help getting it on track. Make sure you commit to doing the exercises and taking it slowly - it is really worth it.
Don't miss Beyond Booked Solid once you have finished with this one.
Counterintuitive Always Best August 19, 2008
Ken Lizotte (www.thoughtleading.com)
The counterintuitive approaches to marketing/selling are always the best... less painful, more successful. Buy and study this book!
Tells How to Become a Magnet for Clients August 12, 2008
Bill Lampton, Ph.D. (Gainesville, GA United States)
2 out of 2 found this review helpful
Even though I became an entrepreneur in 1996 by launching my company, and have read numerous books about marketing my services, Michael Port presented promotional ideas and strategies that helped me. Right away, I re-examined my niche and how I describe my services to prospective clients.
During one of my visits to a medical office as a patient, a nurse's assistant noticed that I was reading Book Yourself Solid. She asked me to describe what it was about. When I gave her a short summary, she asked next, "Why are you reading it? What is your line of work?" My answer flowed easily, using the pattern Michael proposed.
Too, I applaud the writing style--simple language, sprinkled occasionally with relevant, tasteful humor. Port illustrates his points skillfully.
An entrepreneurial friend had encouraged me to buy this book. I'm glad I followed his advice. I would welcome an opportunity to attend one of Michael Port's seminars, to hear additional marketing guidelines.
His sharpest suggestion about sales: Replace the ABC of "Always be closing" with the ABC of "Always be communicating."
The Complete Communicator: Change Your Communication-change Your Life!
 Book Yourself Solid August 2, 2008
Joe T. Trueblood (McKinney, TX)
I found this book to be more on the "basic" side for experienced business people. However, I can see how it would be quite beneficial for someone that may not have years of experience and/or who is starting their career or own business endeavor. The chapters on "referral strategy" and "web strategy" are important since even experienced business people sometimes forget the value of each of these two avenues to business success. While one star is shown, I do believe it merits more than one star, however, I was unable to make that change during the edit stage of this review.
 Roll up your sleeves for some work August 1, 2008
magpub (NY, NY)
Rather than classify this tome as a book, I would name it a work book. Michael Port shows that building a business is hard work -- but all worth in if you are chasing a dream -- and this book offers no short cuts. I'm balancing this book with a hectic schedule but know in the end I will have a better career as a result. Recommended!
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