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 enlarge | Author: Liam Scanlan
Publisher: CreateSpace
Category: Book
This item is no longer available
Rating:  13 reviews
Sales Rank: 721065
Media: Paperback
Pages: 90
Shipping Weight (lbs): 0.3
Dimensions (in): 8 x 5.3 x 0.2
ISBN: 1434895157
EAN: 9781434895158
ASIN: 1434895157
Publication Date: April 14, 2008
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| Customer Reviews:
 Optimized Search - Demystified, Actionable, Practical April 28, 2008
Patrick Steele
I have been involved in the software industry for several decades working with both software application and internet teams. All too often, there is the knowledge-and-task gap between the technical implementation of a product and the practical, real-world process of launching, marketing, and effectively promoting your product. This is a great book for both the developers and the marketing group, and it helps the entire team stay focused on the practical tasks that can yield great benefit over time. It provides enough background for the non-technical folks to understand how search engines work, how to optimize for results, and how to implement an on-going, focused effort to consistently improve your site's visibility. The author brings both technical insight and marketing savvy to the subject -- this is rare indeed -- and is able to demystify SEO and lay out a program for practical implementation and promotion. Whether you are creating your own website, need to increase your site's visibility, or are part of a larger team or company effort, this book is a must!
Finally, a practical DIY book for your website! April 27, 2008
A. J. Rowsome (Dublin, Ireland)
I have been involved in the Internet business since the early 1990s and I am constantly asked by business colleagues for tips on how to maximize the effectiveness of websites. I have finally found a book that I can strongly recommend! Scanlan's book is a detailed but very practical "how to" for all business people that will explain exactly what they need to do to build traffic to their business website. In my view, it's a "must have" for all those business managers who have struggled to get understandable information on Search Engine Optimization and website management.
Critical For A Web Dependant Startup To Understand April 24, 2008
Ken Wade (Seattle)
Failing to understand the principles of Search Engine Optimization would probably mean inevitable death to a Web dependant startup. This isn't the Theory Of Relativity, but it is your business's relativity and survival in one well written, easy to read and understand field manual.
As a result of reading "The 12 Habits" I identified several weaknesses in my company's SEO that are keeping us from getting the visibility we need to be optimally competitive.
I now understand how search engines work! April 23, 2008
Randall R. Broad (Kirkland, WA)
2 out of 2 found this review helpful
I'm not technical, I'm a sales and marketing guy. Finally someone with the intelligence for a layman's mindset has put forth the nuts and bolts of what makes people find you on the world wide web. Key words being WORLD WIDE! With so many choices out there it's next to impossible to be FOUND anymore.
Scanlan's book removed the mystery behind the HTML or whatever else is being coded these days for web services. I'm the CEO of a small services company focused on putting on corporate Executive Golf outings. Very niche. Not so niche that there isnt 000's of other service providers around the globe providing similar services.
Thank you for making this readable, understandable, and most of all, easy to quickly change your web search/find strategy in short order. Excellent read and service. All of us here cannot thank you enough for the thought and energy you put forth in this book! I can only hope my competitors don't find your book as well....
Lead Generation for a New Generation April 22, 2008
Norman Furlong (Seattle, WA USA)
4 out of 4 found this review helpful
With a bewildering array of books claiming to have all the answers for your Web 2.0 needs, it's refreshing to find an author who really "gets it". Techniques like SEO, SEM, PageRank Optimization and AdWords Campaigning are so new that most of the books on the subject are either crammed with jargon or promise the earth, moon and stars. Liam breaks it down for you simply and elegantly, and doesn't insult your intelligence in the process. "It may take you a year," he says, if you're starting from scratch.
It's an easy read, with lots of call-out boxes and illustrations. If you're a typical website, 80 - 90% of your customers reach your site through Search. One way to stay ahead of your competition is to read this book and start implementing the 12 Habits.
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