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 enlarge | Author: David Ogilvy
Creator: Sir Alan Parker
Publisher: Southbank Publishing
Category: Book
List Price: $17.00
Buy New: $10.07
You Save: $6.93 (41%)
New (39) Used (8) Collectible (3) from $10.07
Rating:  21 reviews
Sales Rank: 38886
Media: Paperback
Pages: 208
Number Of Items: 1
Shipping Weight (lbs): 0.2
Dimensions (in): 7.6 x 5 x 0.7
ISBN: 1904915019
Dewey Decimal Number: 659
EAN: 9781904915010
ASIN: 1904915019
Publication Date: August 1, 2004
Availability: Usually ships in 1-2 business days
Condition: Brand New. Expected US delivery in 7-10 business days
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| Customer Reviews:
 Invaluable advice April 15, 2007
Brad Shorr (Geneva, IL USA)
This book is similar in content to Ogilvy's other masterpiece, "Ogilvy on Advertising", but with more emphasis on the sales aspects of the advertising business. "Confessions" is also more autobiographical. Ogilvy's stories about his background, building his agency, and dealing with clients are fascinating.
Given Ogilvy's talent as a copywriter, the book is obviously a pleasure to read. For example--
"How do you decide what kind of image to build? There is no short answer: Research cannot help you much here. You have to actually got to use judgment. (I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post, for support rather than for illumination.)"
Anyone engaged in any aspect of advertising, marketing, or top level management should get plenty out of this book. It's a how-to manual for total success.
A guide to success in advertising September 10, 2006
D. Ogawa
4 out of 4 found this review helpful
Dubbed "the King of advertising" by Advertising Age, David Ogilvy shared his thoughts and stories on being successful in the adverting industry in this book. His ideas are often overflowing with self-confidence, but for a man who reached his level of success, he's definitely earned the right.
Originally published in 1963, in part as promotion of himself and his agency, this book is broken down into ten "How to" chapters plus an opening and closing commentary on the state of advertising. No example ads or illustrations in this book, just straightforward advice and colorful anecdotes on topics ranging from managing an agency to writing potent copy.
The stories are enjoyable, and Ogilvy's advice is enlightening. David Ogilvy led an amazing life, and his insights on advertising, business and human behavior are timeless. Overall, this is an inspiring book that I recommend to anyone involved in advertising.
 More than just advertising December 14, 2005
Sebastian Cheung (Hong Kong)
4 out of 5 found this review helpful
An advertising guru writes more than just advertising. One can benefit from the general management skills said in the bok. Anyway, it's an interesting book.
Lessons from a Master November 7, 2005
T. Mulholland (Denver, CO)
7 out of 7 found this review helpful
Ogilvy might have made his mark starting over 40 years ago, but his approach is timeless. It is often helpful to harken back to the sage advise of the kings of business from an earlier and more genteel time to try to identify the things we have forgotten -- and are worse for having done so. Ogilvy reflects class, an ethos of hard work, and an appreciation for what it takes to be competitive. This book is not about advertising per se -- it's about how to start and run a business that will capture and hold clients for decades, and at the same time make the founder proud of his or her achievements. You'll be proud to place it next to your Benjamin Graham tomes on your bookshelf.
He changed my life September 4, 2005
Bruce G. Silverman (Los Angeles, California)
25 out of 26 found this review helpful
I first read "Confessions" in 1967 when I was a law student who had figured out he didn't want to be a lawyer. After reading it, I decided that I belonged on Madison Avenue... and that I HAD to work at Ogilvy & Mather. I somehow talked my way into a job there... as a mailboy... and by the time I left a decade and a half later, I was one of the agency's top creative people. I recently retired... after a 38-year career in advertising at five different agencies. "Confessions" remains the best guide ever about how to run an agency, and how to hire one. And David Ogilvy was, without a doubt, the best boss I ever had.
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