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 enlarge | Authors: Robert Scoble, Shel Israel
Publisher: Wiley
Category: Book
List Price: $24.95
Buy New: $8.78
You Save: $16.17 (65%)
New (49) Used (27) from $8.64
Rating:  49 reviews
Sales Rank: 44890
Media: Hardcover
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 6.3 x 1.1
ISBN: 047174719X
Dewey Decimal Number: 659.2
EAN: 9780471747192
ASIN: 047174719X
Publication Date: January 2006
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Ships immediately! Perfect and New! 2006 Hardcover.
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| Customer Reviews:
 In-Depth Review of the Book November 29, 2007
A. J. Baltes (TX)
Naked Conversation is an explanation of how blogging works, and how useful blogs can be to companies. It discusses how blogs have taken the world over, and the trend has maintained its drive.
With this book I feel that people in general, and companies alike, need to get a better understanding on blogs and how they work and how they can
help you.
SEE MORE AT http://satisfyingsolutions.com
Here's a concise overview of the chapters:
Chapter One Souls of a Blog
In this chapter it explains how a blog can change the image of a company.
Chapter two Everything Never Changes
This chapter talks of blogs being a revolution.
Chapter 3 Word of Mouth on Steroids
It talks on how word of mouth helps give a company credibility.
Chapter 4 Direct Access
In direct access it explains how you have to remain as you are.
Chapter 5 Little Companies Long Reach
This chapter shows how smaller companies can gain attention, and shows them how.
Chapter 6 Consultants Who get It
This chapter talks about how blogging works within the marketing industry.
Chapter 7 Survival of the Publicists
With publicists it's a survival of the fittest mentality.
Chapter 8 Blogs and National Cultures
It speaks of how blogs have effects on other cutures.
Chapter 9 Thorns in the Roses
This chapter discusses the bad side of blogging.
Chapter 10 Doing it Wrong
It discussed how you can do mess up with blogs.
Chapter 11 Doing it right
In this chapter it show the correct way to do the blog.
Chapter 12 How to not get dooced
In this chapter it shows how not to get looked over in the blogging world.
Chapter 13 Blogging in a Crisis
It speaks on how blogs can go wrong or the need of a "failsafe" blog for emergencies.
Chapter 14 Emerging Technology
It talks in this chapter how technology is steady evolving.
Chapter 15 The conversation Era
The last chapter talk about how blogs are more than a fad.
I believe that if I were looking for more information on blogging this book would be a good find. It speaks from the level of a normal person, and to companies. It also looks at all sides of blogging rather than only focusing on the pros, it also focuses on the cons.
Changed my life! November 10, 2007
Douglas Karr (Greenwood, IN United States)
Sounds cliche, doesn't it? But it's true.
I read Naked Conversations a couple years ago when a friend, Pat, and I were discussing the changing landscape of the Internet and how it could change how companies market and manage their brand. We both started blogging and have never looked back. I owe Shel a lot! He's since become a great 'virtual friend' and is a pleasure to talk to. As well, his blog is fantastic.
Now my blog is not just a source of income, it's also my personal 'brand' and it's working. Not a week goes by that someone doesn't request my assistance. As well, I've had quite a few job offers. I like to think of myself as a 'Professional Blogger' now, and it's due to this book.
Thanks Robert. Thanks Shel! I don't believe I ever thanked you before, but I owe much of my recent success to you both.
 Excellent to get psyched with Blogging October 30, 2007
Angel Gugliotta (Venezuela)
This book got me started on Blogging. It's very easy to read and gives excellent tips. It made me feel like I was left out of date. After reading it, I put on my own Blog.
Very Helpful August 9, 2007
Trevdog (anywhere, USA)
2 out of 2 found this review helpful
As a novice blogger and blog reader, I found this book to be a very helpful initiation into the culture of blogging. While the authors can be a bit "preachy" at times, they do get their message across and I find that their views on what blogging is all about ring true.
If you are already out there in the blogosphere, you will probably not find anything new here. However, if you are just getting your start, and especially if your business is just getting its start in blogging, this is an important book to read.
Great book! July 23, 2007
Angela G. Walker (Visalia, CA)
I'm really enjoying the book. I'm blogging for my company, and was very interested in the insights of these men. They offer far more than just blogging guidelines - they offer a window into how our communication styles have developed in the digital age, and how to serve our employers with our communications.
Great book - I'm recommending to friends.
Received quickly & in great condition.
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