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 enlarge | Author: Dan S. Kennedy
Publisher: Entrepreneur Press
Category: Book
List Price: $17.95
Buy New: $11.08
You Save: $6.87 (38%)
New (32) Used (10) from $11.08
Rating:  22 reviews
Sales Rank: 6096
Media: Paperback
Edition: 1
Pages: 304
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 7.3 x 5.5 x 1.5
ISBN: 1599181819
Dewey Decimal Number: 658.8
EAN: 9781599181813
ASIN: 1599181819
Publication Date: June 4, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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| Customer Reviews:
 WARNING! Don't Read This Unless You Are Already Rich! September 4, 2008
Charles Kissee (Eagle, Idaho)
2 out of 3 found this review helpful
I'm not recommending Dan's book. Especially to others in my field. Nope! I don't want them to know until AFTER I've had time to read it for a 3rd time and implement more changes in my business as a result!
 I paid money to be marketed to August 15, 2008
D. Neuse (Texas)
7 out of 11 found this review helpful
This book has few real insights. Some of the material was moderately interesting with many examples of successful business models. Much of the material was timely, and it was poorly edited in a rush to get printed. I usually overlook this if the material is particularly useful. Unfortunately, this wasn't the case, at least for me. There was too much of Kennedy's opinion and currently popular anecdotal evidence, and too few researched truths, though he presented much as fact. And, of course, the reader is bombarded by the up-sell attempts throughout the book. Like any book of this sort, the reader can pick out some useful information, but I'd recommend saving your money by leaving this one on the shelf.
No BS from PS August 11, 2008
Peter D. Schneider (Bay Area, Ca)
2 out of 2 found this review helpful
Dan has done it again in writing in such a way to get inside the minds of the affluent. There is no guessing who they are, what they want and how to tap into this market. What I enjoy the best is Dan's REAL LIFE examples that pin point how others have succeeded. You do have to roll up your sleeves and take inspired action which will lead to success. For what you pay for the book it is a real bargain to get the full story on how to enter and thrive in these markets to the rich. I Love his saying about go ahead and "Get Rich Quick"! who wants to get rich slow? You will be amazed at the power of this book, Thanks Pete
Dan has done it again August 5, 2008
Michael Spatola (Los Angeles, CA)
1 out of 1 found this review helpful
I have been a fan of Dan's since 1996 when I saw him at a live presentation in Chicago. I own many of his books and tapes, and also his Magnetic Marketing kit. This is one of Dan's best. The information will be quite helpful, in this failing economy, to bring in and retain many more clients that can afford my services. I read it cover to cover twice and it's now covered in yellow highlighter. This info is going to make me some good money.
Dan has outdone himself with this latest book! August 3, 2008
John Hinds (Newark, NJ USA)
5 out of 5 found this review helpful
After having read most of Dan's previous books, I found this one to be one of the most valuable ones written.
What separates this book from his other works was the amount of research that went into this book to back up the claims that he makes about the characteristics of affluent people. It's not that his other books were poorly researched, it's just that the research for this book was excellent in comparison.
One of the most telling statistics was the fact that 2/3 of the middle class moved up to become the maass affluent and only 1/3 of the middle class moved down. That's key because it contradicts the message from the media about a "recession." Are there people struggling? Sure. But there is a major segment of the population that is doing well financially and they represent a great source of clientele if you understand some of their buying habits and implement effective strategies to communicate with them.
Why would a business owner target someone who is spending 100% of their earned income on living expenses vs someone who is using maybe 2 - 10% of their earned income on living expenses? It makes no sense but a vast majority of business owners are fighting for scraps among the former group. Dan cleverly states that business owners who are apprehensive about marketing to mass affluent consumers because they themselves aren't affluent have some deeper psychological issues.
The book covers some other key topics such as transaction size, raising prices without raising prices, and some of the often overlooked segments of the affluent consumer population.
The accompanying CD was really valuable as well. I've listened to it many times and I found Dan's insight on how the giant Wal-Mart is now going after this mass affluent population since they have lost some market share to Target and Costco in the deep discount sector to be very enlightening. If Wal-Mart is having difficulty sustaining its position as the lowest price provider, why should you, the small business owner, even bother??
This book ranks right up their with Dan's Time Management Book and Dan's Wealth Attraction book. I recommend you walk...no check that...run and grab a copy of this book, read it, and implement his advice into your business or practice to target the mass affluent consumer.
Happy Hunting!
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