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 enlarge | Authors: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Publisher: Free Press
Category: Book
List Price: $25.00
Buy New: $14.43
You Save: $10.57 (42%)
New (39) Used (12) from $13.44
Rating:  82 reviews
Sales Rank: 426
Media: Hardcover
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8 x 5.3 x 1
ISBN: 1416570969
Dewey Decimal Number: 658.45
EAN: 9781416570967
ASIN: 1416570969
Publication Date: June 10, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 3.5 million customers served. Order now. Selling online since 1995. Order with confidence. Code: B20081121221340T
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| Customer Reviews:
 Practical, concise and effective! October 26, 2008
Mr. Xavier Morizot (London, UK)
1 out of 1 found this review helpful
A very practical book with 50 short stories ( a couple of pages each) about persuasiveness. Examples are depicted in a real-world environment and you can apply the ideas straight away to your life and business environment.
 Fool me once shame on me October 25, 2008
David Driscoll
0 out of 10 found this review helpful
The title has nothing to do with the content of the book. The content is boring.
 I thought it would be better October 15, 2008
Ken Montville
1 out of 1 found this review helpful
I read Robert Cialdini's book, "Influence" many years ago and found it to be fascinating. This book is a kind of dumbed down version of that book. I liken it to the "How to Pick Up Beautiful Women Even If You're Fat and Ugly" type books. It has 50 chapters each with a little vignette about how to influence or persuade people to your point of view.
It's not awful. It's not great. It is a quick read.
 A useful quick reference to persuasion principles October 13, 2008
Janice King (www.writinghightech.com)
Although many of the ideas presented here are marketing fundamentals, this book provides clear and accessible reminders. The chapters are short, pithy, and practical, making this a good book to turn to when you're unsure of how to solve common marketing problems. It is focused largely on consumer marketing, but business to business sellers will also find useful ideas in the book.
Book for business October 12, 2008
Denise A. Sedman (Detroit)
0 out of 5 found this review helpful
Haven't read the whole book, but the title is catching and it has a lot of anecdotal evidence.
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