|
| 
 enlarge | Author: Steve Cone
Publisher: Bloomberg Press
Category: Book
List Price: $22.95
Buy New: $10.45
You Save: $12.50 (54%)
New (43) Used (14) from $8.25
Rating:  9 reviews
Sales Rank: 119056
Format: Illustrated
Media: Hardcover
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9.3 x 6.2 x 1.3
ISBN: 1576603040
Dewey Decimal Number: 658.802
EAN: 9781576603048
ASIN: 1576603040
Publication Date: April 24, 2008
Availability: Usually ships in 1-2 business days
|
| Customer Reviews:
 Want to be a more effective marketer? Read this book... May 2, 2008
Sing Chan
14 out of 14 found this review helpful
Powerlines is both a quick study on how to create more effective slogans and taglines - the heart of any successful marketing campaign - and a thoughtful primer on how the right words can deliver the brand promise to today's consumers. The book is filled with real life examples of how well-chosen words can turn an ordinary product into an extradordinary brand. Powerlines is a marketing professional's canon on how words sell brands, but fans of politics and social history will also find this an entertaining read.
 Good book - ditch the political commentary May 1, 2008
Wayne W. Ziebarth
4 out of 6 found this review helpful
This is an information-packed book that is also enjoyable to read. The historical elements are fascinating. Mr. Cone is obviously a subject-matter expert and very talented writer. It is a great book for anyone interested in learning how to craft memorable tag lines and messages. All that being said, however, the condescending political commentary aimed at readers that don't share his political beliefs are quite off-putting and unwelcome. Although the author is entitled to his opinions, and his political views must be respected, they don't seem appropriate for a marketing book. Had he been able to restrain himself from the all too common tendency to use any opportunity to belittle those with whom you disagree, a 4 or 5 rating would have been deserved and enthusiastically given.
The ultimate marketing primer! April 30, 2008
Evelyn Keyes (washington, dc)
2 out of 2 found this review helpful
With Powerlines Steve Cone rounds the circle, completing this revolutionary book on why companies, cultures, political candidates and countries live and die by using brilliant and not so brilliant slogans and taglines! Cone identifies campaigns and marketing messages throughout history and ultimately provides you with an all time indispensable book that should be on the desk of every advertising and marketing professional in the universe. Cone is the forefront of marketing wisdom!
A must read! April 30, 2008
Wendy Christman (New York, NY)
1 out of 1 found this review helpful
Steve Cone has hit it right on head. Taglines are really the headlights that can make a brand shine and trounce the competition. But only if the right rules are followed.
Cone gives a lively and fascinating tour of world history made and unmade by the right or wrong choice of words.
Plus how companies, and political candidates can use taglines instead of abusing them which is mostly the case today.
Every person associated with marketing anything should read this book immediately.
|
|
|
SEO and Marketing TipsBETA RELEASE | |
