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 enlarge | Authors: Ori Brafman, Rom Brafman
Publisher: Doubleday Business
Category: Book
List Price: $21.95
Buy New: $12.23
You Save: $9.72 (44%)
New (50) Used (9) from $12.23
Rating:  48 reviews
Sales Rank: 379
Media: Hardcover
Edition: 1
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8.4 x 5.8 x 0.7
ISBN: 0385524382
Dewey Decimal Number: 155.92
EAN: 9780385524384
ASIN: 0385524382
Publication Date: June 3, 2008
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
Great content, but is there better treatment of the subject elsewhere? September 23, 2008
M. Strong (Milwaukee, WI USA)
1 out of 2 found this review helpful
The Brothers Brafman chose a truly fascinating topic for their book: the irrationalities hard-wired into the human brain that can lead us to make poorer decisions than we might otherwise. A number of books have been written about this topic of late, and this one isn't bad, but it isn't the best, either.
If you want a brief, competent and readable synopsis of the topic of the consistent ways that the human mind betrays us in our decision-making process, Sway is the book for you. If, however, you are looking for a more complete, deeper review of the subject, I recommend Predictably Irrational by Dan Ariely. The Brafman's actually cite some of Ariely's work in Sway. Ariely's book is just as readable as Sway, but covers the topic better and is written by someone more directly involved in the research on the topic.
Sway provides a quick overview of a very interesting topic that can help you become a better decision maker, but if you want a deeper understanding, Predictably Irrational. You won't go wrong with either book, one just covers more ground.
 You do not start to sway September 15, 2008
Dudde (Estonia)
1 out of 4 found this review helpful
I believed that this book would have come up with something new. But most of their examples was rather old and you have probably read about them somewhere else.
Too short, too far reaching, an okay book September 13, 2008
Brendan E. White (Anchorage, AK USA)
1 out of 2 found this review helpful
The authors made some big claims with the research they found, but didn't back things up as well as I would have liked. The book would have made a great lecture, or conversation, but doesn't cut it as a full fledged book.
Swayed...Yes I Am! September 12, 2008
Malcolm Tyree (Odessa, TX)
1 out of 1 found this review helpful
I really enjoyed reading Sway. It is written in an engaging manner and really builds on the concepts presented. The true worth of the book is helping us see how each of us is influenced by several factors that we often overlook, particularly our own bias.
This is a good read for anyone who works with large groups of people, especially in settings where tradition is important (i.e. churches, government, or education).
Good but not great! September 8, 2008
G. Eckstein (Australia)
0 out of 2 found this review helpful
I was expecting a truly great book. The book sure has some very interesting information but the book just doesn't flow well.
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