|
| 
 enlarge | Authors: Charlene Li, Josh Bernoff
Publisher: Harvard Business School Press
Category: Book
List Price: $29.95
Buy New: $18.35
You Save: $11.60 (39%)
New (46) Used (9) from $18.29
Rating:  44 reviews
Sales Rank: 830
Media: Hardcover
Edition: 1
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 9.1 x 6.5 x 1.2
ISBN: 1422125009
Dewey Decimal Number: 303.4833
EAN: 9781422125007
ASIN: 1422125009
Publication Date: April 21, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
|
| Customer Reviews:
 Helpful Introduction to Engaging Customers through the Internet for Senior Executives September 19, 2008
Donald Mitchell (Boston)
Groundswell is that rare combination in a business book: Simple concepts and detailed explanations of what to do and how to evaluate the results. I especially liked the case histories that measured the economics of customer engagement.
The authors draw on their experiences at Forrester Research to show how right and wrong you can go by listening to, speaking with, engaging, providing for, and cooperating with customers. They caution starting small and feeling your way. Otherwise, you may bite off more than you are able to absorb.
For smaller companies, you'll also find suggestions of lower-cost ways to use social technologies that you can afford. Naturally, the options are more diverse and expensive for larger companies. But if you are spending a lot of time on marketing research, advertising, and promotions, you will probably find social technologies a less expensive way to go. If you have major expenses for customer support, social technologies can eliminate a lot of those. In addition, social technologies can help you gain faster insight into defects. For the lean company, these approaches will also make a lot of sense.
I liked the book so much that I included several references to it in my weekly briefing to entrepreneurs who want to build major businesses.
If, on the other hand, you are doing a lot with private communities, help forums, executive blogs, and evaluating customer observations, you won't find this book to be advanced enough for you. It's more of a beginner's guide.
Niet eerlijk September 8, 2008
C. A. De Raad (Netherlands, Europe)
1 out of 1 found this review helpful
Het is niet helemaal eerlijk dat ik dit boek positief beoordeel: ik ken Josh, ik heb workshops van hem bijgewoond en hoor zijn enthousiasme terug in dit boek. Het is eenvoudig te lezen en buitengewoon boeiend.
 groundswell -- A Great Resource For Role of Social Networking September 8, 2008
Robin Holstein (Diamond, WV USA)
1 out of 1 found this review helpful
I like to read, but I'm not that fast at it. Combine that with the amount of reading I have to do to complete my Bachelor's Degree, the general responsibilities of being an entrepreneur, as well as keeping house, and it's a wonder I get the shampoo bottle read.
groundswell was written by Charlene Li and Josh Bernoff and published in 2008. It is a reasonably well written resource on the lightening fast changes in Internet technology and the social networking programs that have sprung up like crab-grass, often referred to as Web 2.0. The book explains the amazingly popular YouTube, what discussion groups are, and how corporations of all sizes can benefit through blogging. The authors show excellent examples of how the decision to use or discount these technologies have affected major companies such as Ernst & Young, L.L. Bean, and HP.
The book is full of graphs and research information showing the number of people who participate in commerce online, and the varying levels of activities. They use the categories of Creators, Critics, Collectors, Joiners, Spectators, and Inactives. Each category is described and how each of those categories affects business is plainly explained. Examples are ample and the reader can truly comprehend how ignoring the groundswell in social technologies can lead to disaster.
I did find that this book focused toward a larger sized corporation than what I have. Being an entrepreneur, self-employed, one-person company makes it a little more difficult to manage a presence in all these items. My company has a Web presence, LinkedIn, FaceBook, MySpace, Twitter, and other accounts. Keeping them all updated is a major undertaking. An undertaking that I struggle to maintain. However, understanding the importance of participating in these forums could make the difference in whether a company survives those first 2 years after start-up.
This is a good book to help anyone understand the fast changing "Web 2.0" world in which we live.
groundswell August 31, 2008
Thomas F. Warner (Reston, Virginia)
0 out of 1 found this review helpful
I think reading Groundswell helped me be a better CEO. I am looking into getting started now.
CIO's must read August 31, 2008
D. Elkin (Brisbane, Australia)
Groundswell is a must read for any current day CIO looking to ensure that IT is a strategic asset and not just a service in the future.
|
|
|
SEO and Marketing TipsBETA RELEASE | |
