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 enlarge | Author: Milana Leshinsky
Publisher: Xeno Press
Category: Book
Buy New: $14.95
New (1) Used (1) from $14.88
Rating:  26 reviews
Sales Rank: 37481
Media: Paperback
Pages: 252
Shipping Weight (lbs): 0.7
Dimensions (in): 8.3 x 5.4 x 0.8
ISBN: 0979293200
EAN: 9780979293207
ASIN: 0979293200
Publication Date: September 9, 2007
Availability: Usually ships in 24 hours
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| Customer Reviews:
 How to go from selling a book, to a program, to personal coaching services. This book explains the system. Threethumbsups! April 4, 2008
Jeff Lippincott (Princeton, NJ USA)
3 out of 3 found this review helpful
I loved this book. It's a gem. As a SCORE volunteer counselor I regularly look for small business books that talk about how to start a successful coaching business. Up until I read this book my favorite was "Four Steps to Building a Profitable Coaching Practice (ISBN: 0595296602). Now I have two favorites. If you are looking to start a successful coaching business, then I highly recommend you get a copy of both books.
Both books talk about the importance of creating a program so you have a product to sell. People generally don't buy coaching services without having already sampled a product that the coach has authored. The idea is that coaching clients will devour the coach's product or products and ultimately want some one-on-one instruction. It's when the clients seek the personal instuction that the coach starts making money as a coach.
In Coaching Millions the author points out eloquently that successful coaches start out selling products online. They start by selling an ebooklet or ebook or even a regular book. When they find a winner that sells, then they build a "program" around it. You know, the kind of program that has books, cassette tapes or audio CDs. Maybe a DVD video would be included. They sell such a program for a couple hundred dollars or more. If sales for that product take off, then they ultimately will get people calling them for personal coaching services.
The author in this book explains how this all works. There is really a goldmine of information contained in this book. I have recommended this book to a number of my SCORE clients already. And I expect I will be recommending it to many more in the foreseeable future. Other titles I suggest are complimentary to this wonderful tome are: Web Business Success (ISBN: 0974924504), Secrets of Successful Blogging (ISBN: 0978806018), The Entrepreneurial Itch (ISBN: 1551807351), and The Chic Entrepreneur (ISBN: 9781934759042). 6 stars!
Essential reading for not only coaches, but really anyone in business March 22, 2008
Helena Denley (Prahran, VIC Australia)
After having been recommended to read this book by a fellow coach, I am blown away by the amazing information provided by Milana.
I wish I had this book 3 years ago when I first finished my NLP training - having said that, I believe that the necessary information comes to you when you are ready to receive it, so now is the perfect time for me to be reading this book - it may be for you too.
The most important aspect of the book I believe is the information on getting a "Niche". So many coaches that I have spoken to (myself included) have thought that it's sufficient to get your qualifications & away you go - you want to coach anyone & everyone, because who knows where your next client will come from.
Milana clearly shows that by narrowing your focus to a very specific and targeted niche (specifically something you are interested in or passionate about) can make all the difference in getting your coaching business on the right track.
This book is an absolute must read.
 Great Info! March 1, 2008
Jordann (USA)
This books opens up your mind to different possibiities of marketing and developing coaching products and programs.
Don't have to be a coach to appreciate this book! February 24, 2008
Stephanie Chandler (Sacramento, CA United States)
I'm not a coach in the traditional sense, but I do offer consulting, training and a lot of other resources for my clients. A coach friend recommended this book and I'm so glad she did! I have been selling information products for years and even wrote a book about it (From Entrepreneur to Infopreneur: Make Money with books, E-Books and Information Products), and I have been mulling over offering group training programs for quite awhile now. Milana's book helped fill in a few blanks for me and confirmed a lot of things that I suspected. It all comes back to offering solutions to your audience's problems. If you can do that in a way that suits your core beliefs and your desired lifestyle, it will be well worth it in the long run. I am grateful to have discovered this gem of a book and recommend it to anyone who wants to share their expertise and grow their business by educating groups of people.
On Point February 1, 2008
Peter George (Providence, RI)
Milana gets right to the point and effortlessly takes you step-by-step through the coaching process. Her style is frank, and her years of experience show through. Many books are referred to as a "must have," and this is no exception. If you are looking to move your coaching business from where it is now to six figures or more, get Milana's book, take her advice, and refer to it often.
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