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 enlarge | Authors: Brian Solis, Geoff Livingston
Publisher: Bartleby Pr
Category: Book
List Price: $14.95
Buy New: $8.00
You Save: $6.95 (46%)
New (20) Used (11) from $5.00
Rating:  24 reviews
Sales Rank: 73469
Media: Paperback
Pages: 160
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 8.4 x 5.4 x 0.6
ISBN: 0910155739
Dewey Decimal Number: 658
EAN: 9780910155731
ASIN: 0910155739
Publication Date: November 12, 2007
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Get this book for your Boss March 19, 2008
Greg Hollingsworth (Marion, IA)
I picked up Now is Gone for a few different reasons. First off, I am always looking for new books to read that espouse opening up the marketing arena. Second, it was recommended to me by a friend. Third, I was hoping that it would be a book that I could use to introduce new media concepts to my bosses, who are not as familiar with it as I.
It was a great read (I know that the book was sort of rushed to press, so I'll forgive the typos) and turned out to be everything I wanted. Short, concise, succinct even. I put it in my boss' hands the day after I finished reading it.
A Real Eye-Opener! March 6, 2008
Robert Deigh
Livingston is one of the go-to guys in the new media space. Read his book and check his speaking schedule to hear him in person. While many of the other experts advocate the use of all the new tools seemingly for their own sake, he understands and explains the nuances of blending the new with the classic. He advises companies how to be part of the genuine conversation online rather than just jumping in and blogging, for example. That attitude alone makes his advice valuable and his observations astute. Nice job!
Now Is Gone is BEST for best practices February 27, 2008
Connie (Midwest USA)
It's a must read if you're considering implementing a social media program or already have an established one. It was nice to nod in agreement with the ideas that I'm already practicing as a Community Manager. And there were times I found myself pondering the overviews.
What makes it so valuable is that it's filled with best practices that are practical for now as well as looking towards the future. Case studies & interviews support the ideas. They underline that there are conversations taking place at multiple levels. Public relations, marketing, editorial, user & corporate are all interwoven.
Some of the key points that resonated with me:
* Users will demand value in the message so make sure you're connecting with them.
* Companies will be forced to innovate & integrate
* One to one contact between the company & community is powerful
* Branding will be a fusion of voices
* Public trust & faith will shift to what they want & the communication will need to be in their preferred method. So you need to know your customers.
My copy IS GONE! I shared it with a friend. This is definitely a book that's worth reading.
If You Have Been Marketing For A Few Years, You Are Probably Out of Touch February 10, 2008
Warren L. Whitlock (Vegas)
The world is changing fast.
The marketing principles are the same, but the implementation has got to be different.
For a period of time during the last century, big budgets and mass media gave us the illusion of control, we knew that we couldn't force people to talk about us but hoped they would talk about what we planted in the conversation.
Today, that illusion is gone. Customers have more ways than ever to bury you if you don't treat them right.
The good news is, if you treat them right, join the conversation that they WANT to have with you, you can leverage this free power to more profits.
Read "Now is Gone" and stop hanging on to those illusion.
 Fun, easy, QUICK read! January 30, 2008
Jake McKee (Dallas, TX, USA)
I met Geoff Livingston, author of the new-ish book Now is Gone, at BlogOrlando back in September. He was a great guy, very passionate about his work, so I was excited to read his new book.
The key word here is "quick". This book is a fast, easy read; something most business books don't tend to be. I'm generally a slower reader than most, so the idea of reading a business book cover to cover typically makes my brain hurt. When I started reading this book, however, I was surprised how fast I was making it through. For a book meant to help people understand the basics, this is an admirable trait.
Each chapter in the book is broken up into nice chunks, each with it's own header. This really helps quicker reading, as well as "in and out access" (being able to pick it up, read a few pages between meeting, and put it down again... rinse, repeat). The last 50 pages or so is a collection of interviews with industry interviews that Geoff recycled from his blog. These interviews add a huge amount of credibility and reality to the content you've just read in the rest of the book.
The only real issue I have with this book is that it feels a bit rough in its writing (style and editing). Not so much that it's hard to read, but enough that it might be a hit to credibility to some readers. It's not surprising that this issue exists, considering that the time-to-market of this book was tiny...which means that the content is also extremely fresh and relevant. All in all, I'd far rather see a fresh book than a perfect book.
If you're looking to put a book in front of a client/colleague/executive that helps them understand what this social media space is all about and why they need to pay attention to it, this is a fantastic place to start. Great work, Geoff!
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