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 enlarge | Authors: Karen Post, Jeffrey H. Gitomer, Michael Tchong
Publisher: Amacom
Category: Book
List Price: $17.95
Buy New: $7.96
You Save: $9.99 (56%)
New (20) Used (19) from $5.04
Rating:  9 reviews
Sales Rank: 502973
Media: Paperback
Edition: 1st
Pages: 208
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 8.9 x 5.5 x 0.5
ISBN: 0814472346
Dewey Decimal Number: 658.827
EAN: 9780814472347
ASIN: 0814472346
Publication Date: December 10, 2004
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
An Outstanding Book!!! January 15, 2005
J. Cerbo
2 out of 3 found this review helpful
I've been involved in sales and marketing for the last 15 years. In that time I have read countless books on the subject of branding - some good, most bad.
I recently took a job as the president of a creative agency that was in desperate need of a new brand identity. Karen Post's book, Brain Tattoo has made my job infinitely easier! I found Chapter 5 - How to Construct Your Tattoo Plan - especially helpful.
What I love most about the book is that it is based on real-world, hands-on experience and not classroom theory.
I would highly recommend this book if you are interested in creating a memorable brand that will forever be tattooed in the minds of your consumers.
More than branding "book" ... January 13, 2005
Don Snyder (Columbus, OH USA)
1 out of 3 found this review helpful
...it's a branding WORKBOOK.
It's good thing for any competing titles that Karen's book is out at the beginning of 2005 -- it gives them all year to try and top it. Cover-to-cover content: everything from how to make an indelible mental mark to protecting your brand assets to the top-10 Brand Tattoo Taboos.
Endorsed by Seth Godin (Free Prize Inside) and Jeffrey Gitomer (Little Red Book of Selling) -- 'nuff said!
Theory vs. Reality December 11, 2004
D. Leonard (NC)
Content - theory versus reality. Brain Tattoos is reality based. It cuts to the true business problems that so many corporations (large, medium and small) are experiencing when it comes to brand building, brand identity, and brand awareness. So many business books today are overabundant with theory. While the theories may be good (or not), most business leaders today are looking for real world examples and tools to implement that will make a difference. This book gives you those examples and tool kits to be put to use immediately.
Brilliant, engaging, and highly readable November 29, 2004
Daniel Limbach (Oak Park, IL)
With hundreds of marketing books available, it's difficult to determine which ones are really valuable. "Brain Tattoos" is one of the few that really deliver the goods.
Establishing a brand is usually more for the corporate players. The big guys can just buy enough advertising to build a brand. But it's not that simple to build a sticky brand.
"Brain Tattoos" delivers its message with a terrific style, simple directives and a lot useful tips. It's not an academic textbook that will only be referenced once. You'll go back to this book over and over.
What I like most is how readable the book is. It's a great companion on a business trip. Just bring a pad of paper - you'll want to write down all the ideas this book generates.
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