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The Little Red Book of Selling: 12.5 Principles of Sales Greatness

The Little Red Book of Selling: 12.5 Principles of Sales Greatness

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Creator: Jeffrey Gitomer
Publisher: Simon & Schuster Audio
Category: Book

List Price: $29.95
Buy New: $15.42
You Save: $14.53 (49%)



New (27) Used (8) from $15.09

Rating: 4.5 out of 5 stars 116 reviews
Sales Rank: 174746

Format: Audiobook, Unabridged
Media: Audio CD
Edition: Unabridged
Number Of Items: 4
Shipping Weight (lbs): 0.1
Dimensions (in): 5.9 x 5.2 x 1

ISBN: 0743572548
Dewey Decimal Number: 658.85
EAN: 9780743572545
ASIN: 0743572548

Publication Date: September 9, 2008
Availability: Usually ships in 1-2 business days

Customer Reviews:
Showing reviews 6-10 of 116
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4 out of 5 stars Good Sales Insight   September 23, 2008
nettie hartsock (Austin, TX)
This book has some very actionable sales insight and particularly Gitomer's take on 20 ways to beat a sales slump. I also highly recommend the new "Selling to Zebras" by Jeff Koser and Chad Koser as a companion book. Good sales insight that meets today's sales environment challenges.Selling to Zebras: How to Close 90% of the Business You Pursue Faster, More Easily, and More Profitably


1 out of 5 stars Activity Management is Dead   August 20, 2008
Jeffrey A. Koser (Hartland, WI United States)
1 out of 2 found this review helpful

I read the first line of the most recent review of this book and that is all it took for me to decide how I would explain what is wrong with this book. The reviewer said the book would help you make those 10 additional sales calls in a given day. This is old school thinking and so is this book. This is the very reason many people dislike sales people. They waste your time. Modern sales is about thinking first. Thinking where you fit. Thinking where you bring value. Thinking specifically what that value is. Then stay there. By doing that, you will no longer allow yourself to think of success as making 10 more sales calls in a day. It's about results. Count results, not sales calls or hours. "Did you get it done?" is all that matters. I'd rather make one meaningful call with a prospect that I know provides me with a ninty percent chance of success than 100 calls, hoping I'll find one opportunity for success. And this also is the key to work-life balance.


1 out of 5 stars Written for those who have attention deficits?   August 18, 2008
T. Allen (Galt, CA)
0 out of 1 found this review helpful

I sent this book back. It is written in bullet points and different types of fonts and in bold. It seemed to be yelling out car salesmen pitches. Good for those with attention deficits?


5 out of 5 stars Little Red Book Review   August 15, 2008
V. Delgado
This book is well written! I love it! I'd read anything from this author. The illustrations make the book easy and fun to read.


5 out of 5 stars One great sales tool   August 13, 2008
DM Gilreath (Charlotte NC)
I have used this book in the past and found it helpful. I decided to buy one for my whole sales staff. Bottom line is they all loved it. Simple answers to difficult situations and question. i would recommend this to anyone interested in selling

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