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 enlarge | Authors: Kenneth H. Blanchard, Sheldon Bowles
Publisher: William Morrow
Category: Book
List Price: $22.95
Buy Used: $0.04
You Save: $22.91 (100%)
New (66) Used (172) Collectible (15) from $0.04
Rating:  123 reviews
Sales Rank: 1635
Media: Hardcover
Edition: 1
Pages: 160
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 8.4 x 5.6 x 0.8
ISBN: 0688123163
Dewey Decimal Number: 658.812
EAN: 9780688123161
ASIN: 0688123163
Publication Date: May 19, 1993
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Dust Cover Missing. Help save a tree. Buy all your used books from Green Earth Books. Read -> Recycle -> Reuse!
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| Customer Reviews:
 An inspirational guide creating customer service January 4, 2008
J. FERRARA (Mount Pocono, Pennsylvania)
3 out of 4 found this review helpful
Many other reviewers of this book over simplify or trivialize the book because of their lack of understanding of the main points the book attempts to make which is getting customers to you establishment and getting them to stay. Too many times customers are disloyal to an organization because others provide them with something different. That is what this book attempts to have the reader do in thier own situation. Give them a reason to patronize your company.
One such review tries to explain the profit margin of groceries stores, but who cares, it is an example of what a grocery store could use. As far as I know, no such store exsists. The point is that we need to change our perspective on what the customer wants not what we think they want.
What these over trivializing reviewers fail to explain or understand is that the point of the book is to perform the best service you can so that you company can make a profit. This is why they are in business.
The book is set to inspire the reader through an alagory so the reader can draw from it what they want and need for there company. Find out what you customers want is certainly not a bad idea, except most people do not capitalize on it do they?
The book gets you think about what you want, waht the guest wants and give it to the in spades.
This is a common sense approach to a long forgotten art and sets to inspire the reader to focus on the customer.
This is a great book to give to the people who work on the front line of every company as a motivational tool only.
Good Message, Easy Read December 24, 2007
Andrew Schneider (Houston, TX)
1 out of 1 found this review helpful
Like many of Blanchard's books, Raving Fans was an extremely quick and easy read. The strategies he highlights seem like common sense, but it gives you a chance to reflect on them in your own business. I can't believe that there is anyone who wouldn't benefit from the guided self-reflection that this parable offers.
Loyal Customers are Your Best Asset November 24, 2007
Ron Draluck (Georgia)
1 out of 1 found this review helpful
Ken Blanchard is a master at teaching a concept in a fun way. This parable stresses the importance of uncompromised customer service. When customers are treated exceptionally well not only will they return, but they will bring their friends. Price is no longer a factor when deciding to buy. This book gets you thinking about how you can improve your business. Push Button Investing in Real Estate
Ron Draluck, author of Push Button Investing in Real Estate
Excellent Choice September 24, 2007
Sonny's Enterprises (USA)
1 out of 1 found this review helpful
This is an excellent book for customer service - no matter what position you hold within a company!! It is easy to read - written as a story instead of college vocabulary!! I would recommend everyone read this book!!
Good ideas September 17, 2007
David J. Ray (Rockwall, TX)
Very quick read packed with a lot of great practices. Storyline is a bit cheesy, but worth the read.
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