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 enlarge | Authors: Ori Brafman, Rom Brafman
Publisher: Doubleday Business
Category: Book
List Price: $21.95
Buy New: $12.23
You Save: $9.72 (44%)
New (50) Used (9) from $12.23
Rating:  48 reviews
Sales Rank: 383
Media: Hardcover
Edition: 1
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8.4 x 5.8 x 0.7
ISBN: 0385524382
Dewey Decimal Number: 155.92
EAN: 9780385524384
ASIN: 0385524382
Publication Date: June 3, 2008
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 If you like Malcolm Gladwell, you'll love Sway July 31, 2008
Sara (Chapel Hill, NC)
2 out of 2 found this review helpful
Fans of social psychology or economics books like Freakonomics, Blink, and The Tipping Point will love this book. It is for anyone who wants to understand why people (singularly or en masse) make choices that don't seem to make any sense, and what guides that decision-making process. Those choices are influenced by things none of us have ever thought about. Even though it's not really a business book, I highly recommend it for marketers or other business people who are trying to understand their customers. It's also a good read for anyone who wants to understand his own decision making process in order to make better choices about things like what you buy, what you eat, and how you treat others.
 Superficial Not Superb! July 31, 2008
Avid Reader & Beer Drinker (Arizona USA)
7 out of 13 found this review helpful
While not a grammarian, I became so frustrated with the grammar mistakes that I almost gave up. This book is by no measure scholarly, and in fact it is comprised of poorly written summaries of research conducted by others, and for which credit is given in the notes section. An interested reader would find the original research better and more informative. The title is catchy, but this is not "Blink." This is an interesting subject; if the authors had the skill of Leonard Mlodinow ("The Drunkard's Walk")this could have been a worthwhile book. They don't, and it isn't - save your time and money.
Blink 2008 July 30, 2008
Damon Richards (Indianapolis, IN)
2 out of 2 found this review helpful
Sway is a very quick read. The brothers Brafman tell a story that is very reminiscent of Malcolm Gladwell's Blink. This is another way of looking at what irrational beings we humans are, and how hard we try to prove that we aren't.
Like Blink, the book provides some interesting food for thought, and great cocktail party filler, but it doesn't give solid, useful things that one can do to take advantage of this new knowledge.
Very entertaining pop-psychology July 29, 2008
P. Schwarzmann (Finland)
1 out of 1 found this review helpful
If you love pop-economics and pop-psychology books like "The Long Tail", "Tipping Point", "Freakonomics" etc... you'll definitely love this. Although it's not as groundbreaking as these books, it's equally (if not more) entertaining. Packed full of case studies, this is a fun and quick read. Highly recommended!
Enjoyable read July 27, 2008
Eric (Pennsylvania)
2 out of 2 found this review helpful
Book explores the many ways we logically arrive at illogical decisions. I found it entertaining and thought provoking. Makes for a great conversation topic with friends.
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