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 enlarge | Authors: Ori Brafman, Rom Brafman
Publisher: Doubleday Business
Category: Book
List Price: $21.95
Buy New: $12.23
You Save: $9.72 (44%)
New (50) Used (9) from $12.23
Rating:  48 reviews
Sales Rank: 371
Media: Hardcover
Edition: 1
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8.4 x 5.8 x 0.7
ISBN: 0385524382
Dewey Decimal Number: 155.92
EAN: 9780385524384
ASIN: 0385524382
Publication Date: June 3, 2008
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Fooled by Stubbornness August 13, 2008
Smack MacDougal (Los Angeles, California)
2 out of 2 found this review helpful
If you like to say "Wow", "Cool", "Check that out", "Way cool", "Silly humans" when you read, then get Sway.
The story the Brafman Brothers tell shall bring these words from you.
Well-written, the Brafmans thoughts flow from one chapter into the next. The page count and tight writing reveals high intellects in Ori and Rom.
You can read through this book in one sitting.
Engaging Look At What SWAYS Our Thinking August 10, 2008
Steve Harper (Austin, TX)
3 out of 3 found this review helpful
I truly enjoyed Ori Brafman's last book The Starfish and the Spider so I was excited to read his latest work. This book didn't disappoint.
Given what I do for a living I am always fascinated with what makes people tick. SWAY is an engaging book that helps the reader understand the incredibly powerful undercurrent that influences our thinking and ultimately how we may make (good and bad) decisions.
The book is packed full of excellent stories which compliment and enhance the fundamental ideas presented in each chapter. I found the entire book to be thought provoking and extremely interesting.
A great read that I would recommend to everyone.
To err is Human....To change the error of your ways Divine. August 10, 2008
VioletPearl (UnitedStates)
2 out of 2 found this review helpful
I consider myself a super savvy chick. Someone who is shrewd and together.
But sometimes my own conduct makes me go, 'what the heck was I thinking ?'
I belong to Mashable.com's book club and received Sway last month.
Its a quick amusing and eye opening read. And it had such an impact that I reference it quite a lot lately.
It made me see in several key places where my decision making was faulty and leading me down paths to folly and failure.
Few books can change your worldview. This certainly has.
Irrational behavior August 9, 2008
Ilya Grigorik (Toronto, ON, Canada)
0 out of 1 found this review helpful
Illogical behavior is the norm, we all do it and we are all susceptible to it. In 'Sway' Ori Brafman walks through a collection of studies which single out and attempt to explain the reasoning behind our irrational behaviors: social pressure (value of dissent), chameleon effect (golden halo), swamp of commitment, first-impression bias, and a few others. Not surprisingly, many other authors have already extensively explored most of these behaviors - there is little new research in the book. 'Sway' can serve as a great intro to the subject, but if you've already invested time into similar books, you can probably safely forgo this one.
A book for the critical thinker! August 1, 2008
Bryan S. Nowak
1 out of 1 found this review helpful
I really enjoyed this book. I borrowed it from by Boss and read it in about three days. You will never think about statistics and human behavior the same way again. I would especially recommend this book for those of us who deal with human behavior for a living. There are a lot of good antidotes in it which really help examine why human beings act in the irrational ways they do. Their writing style is excellent and it drags the reader through the book rather than a simple forced march to get to the end; it is a page turner. I actually found myself wanting to make it home so I could read more!
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