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| Sway: The Irresistible Pull of Irrational Behavior | 
 enlarge | Authors: Ori Brafman, Rom Brafman
Publisher: Doubleday Business
Category: Book
List Price: $21.95
Buy New: $6.95
You Save: $15.00 (68%)
New (46) Used (9) from $6.95
Avg. Customer Rating:  34 reviews
Sales Rank: 837
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 224
Shipping Weight (lbs): 0.8
Dimensions (in): 8.4 x 5.8 x 0.7
ISBN: 0385524382
Dewey Decimal Number: 155.92
EAN: 9780385524384
ASIN: 0385524382
Publication Date: June 3, 2008
Availability: Usually ships in 1-2 business days
Condition: great condition. brand new. have a few extras. ship fast!
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| Customer Reviews:
A book for the critical thinker! August 1, 2008
1 out of 1 found this review helpful
I really enjoyed this book. I borrowed it from by Boss and read it in about three days. You will never think about statistics and human behavior the same way again. I would especially recommend this book for those of us who deal with human behavior for a living. There are a lot of good antidotes in it which really help examine why human beings act in the irrational ways they do. Their writing style is excellent and it drags the reader through the book rather than a simple forced march to get to the end; it is a page turner. I actually found myself wanting to make it home so I could read more!
 If you like Malcolm Gladwell, you'll love Sway July 31, 2008
2 out of 2 found this review helpful
Fans of social psychology or economics books like Freakonomics, Blink, and The Tipping Point will love this book. It is for anyone who wants to understand why people (singularly or en masse) make choices that don't seem to make any sense, and what guides that decision-making process. Those choices are influenced by things none of us have ever thought about. Even though it's not really a business book, I highly recommend it for marketers or other business people who are trying to understand their customers. It's also a good read for anyone who wants to understand his own decision making process in order to make better choices about things like what you buy, what you eat, and how you treat others.
 Superficial Not Superb! July 31, 2008
4 out of 7 found this review helpful
While not a grammarian, I became so frustrated with the grammar mistakes that I almost gave up. This book is by no measure scholarly, and in fact it is comprised of poorly written summaries of research conducted by others, and for which credit is given in the notes section. An interested reader would find the original research better and more informative. The title is catchy, but this is not "Blink." This is an interesting subject; if the authors had the skill of Leonard Mlodinow ("The Drunkard's Walk")this could have been a worthwhile book. They don't, and it isn't - save your time and money.
Blink 2008 July 30, 2008
2 out of 2 found this review helpful
Sway is a very quick read. The brothers Brafman tell a story that is very reminiscent of Malcolm Gladwell's Blink. This is another way of looking at what irrational beings we humans are, and how hard we try to prove that we aren't.
Like Blink, the book provides some interesting food for thought, and great cocktail party filler, but it doesn't give solid, useful things that one can do to take advantage of this new knowledge.
Very entertaining pop-psychology July 29, 2008
1 out of 1 found this review helpful
If you love pop-economics and pop-psychology books like "The Long Tail", "Tipping Point", "Freakonomics" etc... you'll definitely love this. Although it's not as groundbreaking as these books, it's equally (if not more) entertaining. Packed full of case studies, this is a fun and quick read. Highly recommended!
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