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 enlarge | Authors: Philip Kotler, Kevin Lane Keller
Publisher: Prentice Hall
Category: Book
List Price: $166.67
Buy Used: $24.99
You Save: $141.68 (85%)
New (44) Used (161) from $24.99
Rating:  30 reviews
Sales Rank: 14860
Media: Hardcover
Edition: 12
Pages: 816
Number Of Items: 1
Shipping Weight (lbs): 4.2
Dimensions (in): 11 x 8.7 x 1.4
ISBN: 0131457578
Dewey Decimal Number: 658.8
EAN: 9780131457577
ASIN: 0131457578
Publication Date: January 1, 2006
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Good reading copy. May include highlighting/writing, some completed exercises, missing dust cover, crease, and/or overall wear. Ships within 2 business days. 100% Customer satisfaction guaranteed.
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| Customer Reviews:
Good April 6, 2008
M. Emmanuel Berre (Libreville, GABON)
0 out of 1 found this review helpful
Nice but the main weakness stands on the delivery on time especially for outside Europe
 Excellent Price March 25, 2008
Johnnie L. Palmer (Sicklerville, NJ United States)
0 out of 2 found this review helpful
I purchased this text book because of price; the university's custom book was over $150. I am so glad that I was able to locate this book. Thank you so much. The book was delivered in a timely manner.
Marketing Management 12e January 21, 2008
Angelo Corsaro (Rome, Italy)
This has always been a great book, and as good wine has only improved through the years. It is at the same time a great textbook for Marketing Management courses as well as a useful reference for practitioner.
Great Purchase December 18, 2007
J. Creech (Raleigh, NC USA)
The referenced book is one of the best written on the subject of marketing: complete, up to date, pertinent case studies,well worth the purchase price. The product advertised is the product received and was received in the time frame allowed and in excellent condition.
 Over-Rated "Standard" November 24, 2007
A. Shaffer (Gotham City, USA)
6 out of 6 found this review helpful
Although I can't compare the 12th edition to past versions of this text, I can say that the latest edition is heavy on theory with little quantitative data to back up its assertions. My MBA class's consensus was that the book's quality varied wildly from chapter-to-chapter, as if some of the chapters were written by one of the co-writers without any collaboration.
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