Publication Date:January 8, 2002 Availability:Usually ships in 1-2 business days Shipping:Expedited shipping available Condition:SATISFACTION GUARANTEED. ORDERS SHIP WITHIN 24 HOURS WHERE POSSIBLE. ALL USED BOOK ARE LISTED AS ACCEPTABLE BUT MAY BE GOOD/VERY GOOD/LIKE NEW.
Difficult to read; software had bugsDecember 1, 1998 5 out of 6 found this review helpful
Great topics, but writing is unclear and at times too technical. Tutorial software is a good idea, but the programs were very limited in applicability and featured too many annoying bugs.
A wonderful formalisation of marketing conceptsNovember 10, 1998 2 out of 2 found this review helpful
I have the opportunity to read chapters 3 and 4 from this book. It provides a math formalisation of important & basic marketing concepts like segmentation,positioning, targeting etc.
These math tools closes a wide gap, between theory and real world corporate problems.
