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Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know

Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know

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Author: Jeffrey Gitomer
Publisher: Bard Press
Category: Book

List Price: $30.00
Buy Used: $3.98
You Save: $26.02 (87%)



New (52) Used (53) Collectible (6) from $3.98

Rating: 4.5 out of 5 stars 79 reviews
Sales Rank: 9820

Media: Paperback
Edition: 1
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9.1 x 6 x 1.3

ISBN: 188516730X
Dewey Decimal Number: 658.812
EAN: 9781885167309
ASIN: 188516730X

Publication Date: August 25, 1998
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Standard used condition.

Customer Reviews:
Showing reviews 6-10 of 79
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5 out of 5 stars Fantastic mini-course on developing service related loyalty   June 8, 2008
Koz Bear (South Carolina)
Jeff has done it again!
He has a habit of writing books that go beyound common sense and deal with content applicable to all types of businesses.
This book is of course no exception and should be considered a must read for managers and salesmen and all types of professionals who value having an extraordinary relationship with their customers, clients, guests and patients. (an extraordinary relationship usually translates into an extraordinary income!!!!)



5 out of 5 stars For *anyone* who is in a "people business"   May 20, 2008
Paul T. McCain (St. Louis, Missouri)
If you have to deal with other human beings on a daily basis, this book is for you. Of course, it is aimed primarily at companies that are involved in sales and have "customers" but any occupation that involves helping other people would benefit from a read of this book. It's fun to read. It's entertaining. It's informative. I really loved this book.


4 out of 5 stars Interesting Read   May 11, 2008
Carlo Mercieri (Ormond Beach, Florida United States)
This book takes what we apply at Ormond Computer Company and brings it to the next level of Customer Service.

The book entices you take a hard look at how you and your company approach the current service level and tempts you to re-analyze where you want your company to be in the eyes of your clients.

It is a relatively easy read and very humerous at times while keeping the subject matter serious...it will make you think about your approach to customer service.




4 out of 5 stars A jazzy review of ways to win customers' loyalty   November 2, 2007
Rolf Dobelli (Luzern Switzerland)
1 out of 1 found this review helpful

Sales books should be a separate genre. They are meant to be easily read, inspirational, rhetorical and instructional. The more qualified the salesperson-author, the more authoritative the advice. This one has all these qualities, plus author-salesman Jeffrey Gitomer has displayed his counsel like a visual party. Almost every page boasts a new typeface and layout. Some pages look like poems. On other pages, he makes suggestions he calls "self tests," "scorecards" and "reality checks," while on others he provides questionnaires. This is deliberately more of a jazzy series of lists than a narrative outlining a new approach. Still, we endorse its solid common wisdom: To engender customer loyalty, treat people as you would want to be treated.


5 out of 5 stars Handbook of Customer Loyalty   October 8, 2007
Brad Johnson (Denver, CO USA)
The title of this book could easily be, "The Handbook of Customer Loyalty." This book is outstanding. The author has successfully dissected every aspect of business life and addressed how each affects customer loyalty. Gitomer provides numerous good and bad examples for each segment as well as numerous bullet points to consider. In addition, there are a number of self-evaluation tests to indicate areas of personal improvement. I consider this book more of an invaluable resource than a book to read and put on my bookshelf. Not only have I read this book twice, but I plan on reviewing it semi-annually to make sure I am on track with what must be hundreds of directly applicable examples, suggestions and guidelines. It would be impossible to read this book without realizing dozens of methods to improve your own business relationships.

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