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Authenticity: What Consumers Really Want

Authenticity: What Consumers Really Want

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Authors: Ii Pine, James H. Gilmore, B. Joseph
Publisher: Harvard Business School Press
Category: Book

Rating: 4.5 out of 5 stars 20 reviews
Sales Rank: 37323

Media: Hardcover
Edition: 1
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.2 x 6.4 x 1.3

ISBN: 1591391458
Dewey Decimal Number: 658.8343
EAN: 9781591391456
ASIN: 1591391458

Publication Date: September 24, 2007
 
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