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Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition)
Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition)

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Authors: Gary L. Lilien, Arvind Rangaswamy
Publisher: Pearson Education
Category: Book

Avg. Customer Rating: 3.5 out of 5 stars 7 reviews
Sales Rank: 787512

Media: Hardcover
Edition: 2
Number Of Items: 1
Pages: 518
Shipping Weight (lbs): 2.6
Dimensions (in): 10.4 x 8.3 x 1.1

ISBN: 0130355496
Dewey Decimal Number: 658.8020285
EAN: 9780130355492
ASIN: 0130355496

Publication Date: January 8, 2002
 
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