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Marketing, Principles & Perspectives: Principles & Perspectives (Mcgraw-Hill/Irwin Series in Marketing)

Marketing, Principles & Perspectives: Principles & Perspectives (Mcgraw-Hill/Irwin Series in Marketing)

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Authors: William O. Bearden, Raymond W. Laforge
Publisher: Irwin Professional Pub
Category: Book

Rating: 3.5 out of 5 stars 5 reviews
Sales Rank: 718014

Media: Paperback
Edition: 4th
Pages: 596

ISBN: 0072539097
Dewey Decimal Number: 658.8
EAN: 9780072539097
ASIN: 0072539097

Publication Date: January 2003
 
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