It's Your Money: The E*TRADE Step-by-Step Guide to Online Investing | 
 enlarge | Author: Christos M. Cotsakos
Publisher: Collins
Category: Book
List Price: $16.00
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Rating:  44 reviews
Sales Rank: 422710
Media: Paperback
Pages: 240
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 9.3 x 6.2 x 0.5
ISBN: 0066620031
Dewey Decimal Number: 332.63202854678
EAN: 9780066620039
ASIN: 0066620031
Publication Date: July 1, 2000
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| Editorial Reviews:
Amazon.com Review
If you're curious about investing but have been too afraid to try, or if you've wondered about the hype surrounding online trading but were unsure how to plug in, It's Your Money is for you. In it, Christos Cotsakos--the man who put online trading on the map--leads you step-by-step into the brave new world of Internet trading. The book begins literally at the beginning, with criteria for buying a computer and selecting an Internet service provider, moves on through investment basics, and finally offers sophisticated strategies for analyzing individual stocks. Ever wondered what the NASDAQ was but didn't want to show your ignorance? Or day trading? Read on. In a clear, conversational style, Cotsakos answers all the key questions, from what growth stocks are, to why bonds are really not boring, to the difference between front-end and rear-end loads (mutual funds, that is). Once you've grasped the basics, you're on your way to opening your own Internet trading account. The beauty of managing and investing money online is that you can be your own "professional fund manager" (which gives you more power over your money--the author's primary goal here). Cotsakos explains how to research investment opportunities using the World Wide Web, and how to analyze and interpret what you've found in order to meet your own goals. He shows how to take advantage of such online perks as portfolio tracking and computer alerts for important changes in particular investments. And he introduces advanced topics for the braveheart investor--IPOs, day trading, and extended-hours trading. The Cotsakos approach is nevertheless a prudent one. The emphasis is on using the computer's analytical tools to create a well-conceived financial plan, rather than on simply learning how to ride the helter-skelter world of day trading, for example. As a primer for investing online, this book is a great resource. Be forewarned, however: Cotsakos does take every opportunity to mention his own financial-services company, E*Trade. There are others out there, so take a leaf out of his own book and do your research--online, of course--before you sign up. --Lesley Reed
Product Description
Provides complete company financial information free of charge, up-to-date research on stocks and mutual funds for fast buy-and-sell, a bond center, and access to an online community of other investors for an exchange of hot investment tips and strategies.
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| Customer Reviews: Read 39 more reviews...
 Good for 2000 - But Now It's The Year 2008 October 20, 2008
Casadejunqueinc (los angeles)
Most of this book is hopelessly outdated now (it was published in 2000), but I still found some of the book useful and interesting, especially the author's detailed and plain-English explanation of options and margin trading.
Reading the book reminded me of how exciting it was to be around in the dot-com days, to be young and have so much information so easily available, with the click of a mouse. I miss those years.
Initial Impression March 25, 2008
Art Zander (Des Moines, IA)
I just received this book in the mail and opened it up. I am a little disappointed the book I received is a "First Edition" where the copyright is 2000. If I understand this correctly, the information in the book is "as of the 2000"; eight years ago.
I bought this intending to use it along with my recently opened E*Trade account. I now expect there to be significant differences between what the book is showing and what the current E*Trade website looks like. If the book is just sticking to the fundamentals this will probably turn out just fine; time will tell.
I wish I had been able to tell the year when the book was published before the decision was made to purchase but that is information that needs to be added to the Amazon website and not a criticism of this specific book.
 Nothing to gain by reading this January 31, 2007
Jody (Olean, NY)
9 out of 10 found this review helpful
As others have stated the book is little more than a 200 page advertisement for e-trade.
I read the book because I know very little about investing in the stock market and I would like to learn.
Even as god awful new to the stock market I am, I learned almost nothing from the book. Many of his descriptions of the way things are "Why do companies go public?" were oversimplified to the point of being wrong.
I went into the book with a bunch of questions and left will all of the same questions.
At best the only thing the book does is convince you to invest money in the stock market through E-trade.
If you are going to trade online, the $13 per trade commission E-Trade charges you is much higher than the $7/trade rate offered by Scottrade, or the $10/trade Ameritrade offers but you won't find that in the book.
If you want to learn about the stock market, I would recommend instead Jim Cramer's 'Mad Money' or 'Sane Investing in an Insane World'.
If you managed to make it here to read this review then it is a fair bet you already know everything 'It's Your Money' has to say. The book is really that worthless.
 An Advertisement for E*TRADE February 19, 2002
Phil O (Omaha, NE)
This book was completely unfulfilling. It's hard to imagine a book that could be less useful for investors. Perhaps Costakos assumes that his potential customers are simpletons who don't know how the Internet works. Even so, his consistent proselytizing for his own online brokerage will annoy both neophytes and experienced traders alike.
 Great for first time E*Trade investers June 25, 2001
Thomas W Bruner (Albrightsville, PA United States)
3 out of 4 found this review helpful
This book gives you the nuts and bolts about trading and investing on E*Trade. It also covers investment tips and references to use, such as margin trading. The book does not tell you what to invest in but how to manage your own money. Great starter book for E*Trade investers and investors who think they know what they are doing but do not.
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