Authors: Robert S. Kaplan, David P. Norton
Publisher: Harvard Business School Press
Category: Book

Buy New: $6.95

Sales Rank: 78022

Format: Download: Pdf
Media: Digital
Pages: 39

ASIN: B000Y5L2KI

Publication Date: September 13, 2000
Availability: Available for download now

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Product Description
Balanced Scorecard strategy maps help organizations see their strategies in a cohesive, integrated, and systematic way, overcoming the limitations of purely financial measurement systems by clearly portraying the value-creating processes and critical roles for intangible assets. This chapter introduces the task of building a strategy map, which describes the process of transforming intangible assets into tangible customer and financial outcomes, and provides executives with a framework for describing and managing strategy in a knowledge economy.

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