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The healthcare network economy: The role of Internet information transfer and implications for pricing [An article from: Industrial Marketing Management] | ![The healthcare network economy: The role of Internet information transfer and implications for pricing [An article from: Industrial Marketing Management]](http://ecx.images-amazon.com/images/I/51WG6Q02A3L._SL160_.jpg)
 enlarge | Authors: H.j. Schau, M.f. Smith, P.i. Schau
Publisher: Elsevier
Category: Book
Buy New: $10.95
Format: Html
Media: Digital
ASIN: B000RR3QD4
Publication Date: February 1, 2005
Availability: Available for download now
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Product Description
This digital document is a journal article from Industrial Marketing Management, published by Elsevier in 2005. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
Over the past several decades, in an effort to increase quality and efficiency, more emphasis has been placed on preventive medicine, active participation of consumers in their healthcare, and healthcare networks that collaboratively provide medical care. This article addresses how the Internet has facilitated the development of new communication flows between networked stakeholders and the impact information transparency has on the demand for and the delivery of healthcare. Using actual patient treatment data, interviews with practitioners, and consumer interaction on Internet message boards, we discuss how increased information transfer shapes healthcare coverage and treatment options and the managerial implications for healthcare pricing along the value chain.
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