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La Economia Long Tail

Author: Chris Anderson
Publisher: Ediciones Urano
Category: Book

List Price: ~~$21.95~~
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Rating: 4.0 out of 5 stars

1 reviews
Sales Rank: 774006

Media: Paperback
Edition: Tra
Pages: 318
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 8.9 x 5.9 x 1.1

ISBN: 8493464260
Dewey Decimal Number: 658.802
EAN: 9788493464264
ASIN: 8493464260

Publication Date: January 15, 2007
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Customer Reviews:

4 out of 5 stars

Un nuevo paradigma economico January 25, 2008
Oscar Llopis Corcoles (Spain)
El libro explica de forma pormenorizada como se ha gestado el fenomeno Long Tail, y de que manera pueden las empresas sacar provecho del mismo. Ademas durante todo el libro se hacen referencias a casos de companias que han optado para su negocio por el modelo Long Tail. Recomendable.

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