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The New Influencers: A Marketer's Guide to the New Social Media | 
 enlarge | Author: Paul Gillin
Creator: Geoffrey A. Moore
Publisher: Quill Driver Books
Category: Book
List Price: $25.00
Buy New: $15.55
You Save: $9.45 (38%)
New (22) Used (11) from $15.32
Rating:  40 reviews
Sales Rank: 16685
Media: Hardcover
Pages: 258
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 9.4 x 6 x 1.2
ISBN: 1884956653
Dewey Decimal Number: 658.872
EAN: 9781884956652
ASIN: 1884956653
Publication Date: April 15, 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces, who these new influencers are, their goals and motivations, takes a look at the changes they have initiated, and offers strategies for marketing within this dynamic new macrocosm. The New Influencers explores: Why social media are now so influential in consumer decisions Interacting with those within the blogosphere How to take advantage of this new medium The need for complete transparency Strategies for both small and large businesses Whether your company or organization should start a blog
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| Customer Reviews: Read 35 more reviews...
 Depth and perspective August 25, 2008
David M. Freedman (Chicago area)
Books about Web tools and strategies for marketers tend to be written hastily, for two reasons: primacy and recency. With respect to the former, the marketing consultants who write these books want to build visibility in the market quickly, and to be perceived as pioneers, because the competition is intense. With respect to the latter, the web environment evolves and shifts daily; so authors worry that taking time to cover these topics in depth, present meaningful case studies, verify factual accuracy, and polish prose might unduly delay publication beyond the point timeliness. Among the several books I've read about Web 2.0 marketing, Gillin's book is the most sophisticated, with ample real-world cases and examples -- and the least evangelistic. While many of the authors in this "space" come across as self-serving buzz-meisters, Gillin is enthusiastic but circumspect.
 A Must-Have August 19, 2008
Ken Lizotte (www.thoughtleading.com)
This book is a must-have if you want to know more about how to promote more effectively today. The Internet is not to be ignored!
Read Before You Blog! August 4, 2008
Jeremy Shepherd (Los Angeles)
Gillin not only goes into great detail about the power of The New Influencers but provides an exceptional collection of real-world examples that combine to create a veritable "How To" for anyone considering a conversation-based approach to marketing.
A Must Read July 31, 2008
Brandon D. Mulnix (Lowell, MI)
As a small business owner I am overwhelmed with the marketing opportunities presented to me on a daily basis. From Print ads to Online Media I have thousands of options with a small amount of experience in any of it. Paul Gillin lays out social media marketing in an easy to understand format. This is not a "How to" or "For Dummies" book, but a journey through a media with history and commonsense principles that makes your mind explore. Countless times throughout this book I had to stop and "Google" what he was talking about. Not that he confused me by his content, but I became inquisitive on what I could be doing in my market.
With the advancement of the Facebook and Myspace generation, my challenge to reach them was in my mind un-acheivable. After reading Paul's book I now feel that I am just a few clicks away from them.
Who should read this book?
Small Business owners who are looking to leap ahead of the competition, or any marketing consultant is frustrated with the failure of conventional media.
Final thoughts- I am looking forward to advancement of my business through the understanding - "not just participating" in Social Media Marketing. If you are interested in my journey please follow it at: http://www.modernphotographics.com. Don't forget to listen to our new podcast, and I hope enjoy reading our Blog.
Thanks Paul for uncovering a very overwhelming yet unexplored market.
To Influence using the Web June 28, 2008
A. Zakir Jaafar (Kuala Lumpur, Malaysia)
I am half way reading the book and so far the book has capture my attention of how micro persuasion can eventually lead to centre stage headline. The book also differentiates between the mindset of a journalist and a blogger. The book also mentions the approach the blogosphere has adapt itself in seeking the truth of any issue in comparison of normal journalistic work. I am eager to know how the book will show marketers to use the social media to create better conversation & engage the customers.
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