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Content Rich: Writing Your Way to Wealth on the Web | 
 enlarge | Author: Jon Wuebben
Publisher: Encore Publishing
Category: Book
List Price: $19.95
Buy New: $11.50
You Save: $8.45 (42%)
New (20) Used (3) from $11.50
Rating:  4 reviews
Sales Rank: 35587
Media: Hardcover
Pages: 270
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 6.1 x 0.9
ISBN: 0979762901
Dewey Decimal Number: 025
EAN: 9780979762901
ASIN: 0979762901
Publication Date: September 1, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: It is new. Expedited shipping available.
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Product Description
Content Rich: Writing Your Way to Wealth on the Web is the definitive search engine optimization (SEO) copywriting guide for search engine rankings and sales conversion. As the first book to cover the entire spectrum of web copy, it introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways. "If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it's right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it!" --Dr. Joe Vitale, author, Hypnotic Writing If you are a small to medium sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a fraction of the traditional cost and in ways most companies never consider. Content Rich also discusses the future of online content and examines ways to leverage the combined power of all types of web copy including site, landing page, blog, article, email, newsletter, PPC ad and press releases to give your business a clear competitive advantage. "This book will help you make more sales and more money on the Internet than you ever thought possible!" --Brian Tracy, author, Getting Rich Your Own Way Overwhelmingly acclaimed by business leaders, Internet gurus, best selling marketing authors, top copywriters and the search marketing industry, Content Rich redefines the importance and use of copywriting for the web in a time of shrinking corporate budgets. Using simple examples, case studies and documented research, it gives you all the tools you need to start improving your online presence--today.
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| Customer Reviews:
If you want traffic to your web site, read this book September 30, 2008
armchairinterviews.com (Minnesota)
It's not easy to make a book about writing copy to optimize your rankings on search engines (SEO) into a real page turner, but Jon Wuebben makes a valiant attempt.
Writing business books is always a little dicey for the author because the audience is divided between those who know nothing or next to nothing about the topic (that would be me) and those people who are simply looking to add to the information they already have about the business being discussed--that would be my husband.
For me, a novice in the field of web sales, the topic is just plain daunting, but that's my problem, not Wuebber's. The author uses simple, declarative sentences, a laidback conversational tone and plain English where he could be using "technobabble". His examples are straightforward, easy to follow and demonstrably convincing, even for the uninitiated.
I found the apples-to-apples comparisons he uses very effective. By that I mean, he shows the copy as it looks before the improvements and SEO and then again after. The change was obvious, the explanations clear, and the result definitely beneficial. And, if I got it, so will everyone else.
My husband, with a Web history as old as the Web itself found it to be valuable as well. What impressed him most is that Wuebber cites other sources for his statistics, rather than simply personal research. This approach makes his assertions all the more compelling and gives real meat to his data.
If you're looking to find a pot of gold over the Internet rainbow, Content Rich: Writing Your Way to Wealth on the Web may very well be your own ruby slippers.
Armchair Interviews says: This is knowledge anyone who wants to generate traffic on the Web should know.
I don't feel like I'm behind the eight ball anymore! September 24, 2008
Cheri S. Hill (Reno, NV United States)
I really appreciate the content of this book. As a business owner who has relied on too many of the wrong people to get a productive website built, I have forced myself to learn everything I can about "being online." It is important to first understand the enormity of what is taking place online and how if you don't participate effectively, your business will become obsolete. I highly recommend this book because it gives you concrete action steps you can implement immediately so you start to see the results.
 Relevant info for today's business world September 24, 2008
Reader Views (Austin, Texas)
3 out of 3 found this review helpful
Reviewed by Irene Watson for Reader Views (7/08)
The sub-subtitle of this book is "The Complete SE0 Copywriting Guide for Search Engine Rankings and Sales Conversion" which caught my eye immediately. Like anyone else that has an online business, I'm always striving to keep my sites in high rankings with the search engines. With millions and millions of sites and each one of us competing for the top stops, we need to keep on top of the how-to. Jon Wuebben's book is the how-to from beginning to end!
It has been a slow go for me to get through this book because every page, and I mean every page, has something on it that needs to be done or checked out. For example Wuebben says "Here is something you should do right now; jump on to Google and type in "site: www.yourdomain.com" - fill in your domain with whatever your site URL is. What pops up are all your titles and descriptions for pages indexed by Google. Are they all the same? That needs to change! Every page needs unique titles and descriptions." I did this immediately and yes, we need to change. In fact, we are in the process of doing that now. We used a template before that entered the same thing on every page. Well, we are finding out this isn't the right way to go and have to change near 5000 pages manually! This is a big thanks to Jon Wuebben.
There is so much information in this book it could be very overwhelming, however, it is also information that is extremely important for anyone who has a web-based business. Wuebben covers things like SEO website copyrighting, going viral, pay per click, and outsourcing. He also gives case studies as well as resources.
"Content Rich" gives concise and relevant information for today's business world. Wuebben dispels the mysteries and takes away the fears of the "not knowing" about the World Wide Web and how it functions. Upbeat and conversational type of language is straightforward making understanding the concepts a breeze. This is a must-have book by all the millions of website owners.
 Content is King September 16, 2008
Charles Thrasher (Seattle, WA)
2 out of 2 found this review helpful
If your company consists of only two people, one should be a competent copywriter. This book may not teach you to be a capable copywriter but if it convinces you of the need, it's worth the cover price.
The book's target market is the small business developing an online marketing strategy. It rightly emphasizes content as the single most important - and expensive - element of such a strategy and the need to maximize return on that investment. From his own work as a professional copywriter Jon Wuebben provides examples of the tactics used to implement a digital marketing strategy - web site copy, search engine marketing (paid and organic), bulk email, press releases, blogs, and distributed content.
The book emphasizes breadth in its treatment of digital copywriting rather than depth. It canvasses the topic rather than providing detailed instruction on every aspect. In fairness, it would be a much larger book otherwise and likely less accessible. I think it would have benefitted, however, by a more extensive bibliography of additional resources and a more robust index.
Content Rich may best illustrate the legitimate function of self-promotion by publication. It's a canny example of the value of content in marketing. It's also given me a few ideas about branding myself, including writing book reviews for Amazon.
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