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Unleashing the Ideavirus | 
 enlarge | Authors: Seth Godin, Malcolm Gladwell
Publisher: Do You Zoom
Category: Book
List Price: $40.00
Buy New: $2.38
You Save: $37.62 (94%)
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Rating:  96 reviews
Sales Rank: 356267
Media: Hardcover
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 7.6 x 5.6 x 1
ISBN: 0970309902
Dewey Decimal Number: 380
EAN: 9780970309907
ASIN: 0970309902
Publication Date: September 2000
Availability: Usually ships in 1-2 business days
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Shipping: International shipping available
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Amazon.com Review
Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other," he writes. "Ignite consumer networks and then get out of the way and let them talk." Godin believes that a solid idea is the best route to success in the new century, but one "that just sits there is worthless." Through the magic of "word of mouse," however, the Internet offers a unique opportunity for interested individuals to transmit ideas quickly and easily to others of like mind. Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes "sneezers" (influential people who spread them), "hives" (populations most willing to receive them), and "smoothness" (the ease with which sneezers can transmit them throughout a hive). In all, an infectious and highly recommended read. --Howard Rothman
Product Description
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, best-selling Author Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at ways companies such as Napster, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. Godin provides all the ingredients so anyone can start their own ideavirus epidemic. He identifies key factors to show how any business, large or small, can use ideavirus marketing. Now all businesses can succeed in a world that just doesn t want to hear it anymore from the traditional marketers. Who but Godin could teach consumers the importance of powerful sneezers, hives, velocity, a clear vector, and a smooth, friction-free transmission? Readers will learn much more, including: *Why ideas matter
*Seven ways an ideavirus can help you
*How to dramatically increase the chances your ideavirus will spread
*The importance of sneezers
*The thirteen questions ideavirus marketers want answered
*Five ways to unleash and ideavirus
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| Customer Reviews: Read 91 more reviews...
 Where's The Beef? September 11, 2008
Vance (buffalo, new york United States)
Alot of mumble-jumble double-speak, and ultimately a vacuous collection of anecdotes after the expression of the trite concept that sometimes fantastic ideas get spread and become socially changing epidemics by word-of-mouth. That's news? No real description as to how to get that done is given except to fing mythical sneezers. Clever use of language, but who with a marketing background doesn't know this.
 Worth reading June 13, 2008
Jos Pols
Nutshell review - Another good book by Godin. Easy to read, insightful, good ideas and makes you think. Worth reading.
Infect Me With The Virus! April 21, 2008
Kirsty Dunphey (Tasmania, Australia)
Starting my own dot com ([...]) for the first time (as opposed to running traditional bricks and mortar businesses as I'd done in the past) I knew I had to read as much of Seth's work as I possibly could. Unleashing the Idea Virus was right at the top of my list. Seth yet again spells out simple easy to understand ideas illustrated with fabulous examples. Yes - the book is a little out of date now with its references - but it's also pretty fun seeing which of Seth's predictions have come true! I'd recommend the read for any business owner or marketer looking for the answers to the question "how can I get people talking about my business without laying out a mint on traditional interruption advertising"
Kirsty Dunphey, Author Retired at 27, If I can do it anyone can
 Grea book, Fast shipping July 25, 2007
Jean Pierre Mangeri (Miami, FL USA)
0 out of 1 found this review helpful
Book came on time, was in perfect shape and it was a at a great low price.
One of the First "Viral Marketing" Books by One of the Most Preeminent Marketing Minds Around June 7, 2007
Hopefully Helpful (St. Louis, MO)
1 out of 1 found this review helpful
This book is one of the first "Viral Marketing" books that later spread the hot topics of "Viral Marketing", "Word Of Mouth Marketing" and "Buzzmarketing". Seth Godin was there before many others were and was spreading ideas that others later realized and jumped onto.
Seth was a marketing Genius behind some of the success of Yahoo's early growth and has since gone on to write some of the most successful books on marketing.
This book is one of my favorites to read and re-read giving insight into the hows and whys of viral marketing. Due to the fast paced changes in our society, some of the examples may seem outdated since they involve companies in the early dot com era, but the messages are just as powerful and are not lessened in any way.
---*** THE BOTTOM LINE ***---
1. an easy, comfortable read.
2. this book came before many of the the "viral marketing", "word of mouth" books that tell the same things - learn from one of the original sources.
3. If you like general marketing books, this is a MUST have for your collection.
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