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Framework for Marketing Management (3rd Edition)

Authors: Philip Kotler, Kevin Lane Keller
Publisher: Prentice Hall
Category: Book

List Price: ~~$136.00~~
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Rating: 4.5 out of 5 stars

3 reviews
Sales Rank: 168468

Media: Paperback
Edition: 3
Pages: 384
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 7.4 x 0.7

ISBN: 0131452584
Dewey Decimal Number: 658.8
EAN: 9780131452589
ASIN: 0131452584

Publication Date: April 28, 2006
Availability: Usually ships in 1-2 business days

Also Available In:

•	Paperback - Framework for Marketing Management
•	CD-ROM - A Framework for Marketing Management: AND Marketing Plan Pro, Version 4.0
•	Paperback - Framework for Marketing Management: AND Marketing Plan Handbook and Marketing Plan Pro
•	Paperback - A Framework for Marketing Management: AND Marketing Plan Handbook and Marketing Plan Pro (International Edition)
•	Paperback - Framework for Marketing Management: AND Framework for Human Resource Management

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Editorial Reviews:

Product Description

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

Customer Reviews:

3 out of 5 stars

Marketing Text Book September 30, 2008
Richard L. Ennis
This is a textbook I am using for a graduate marketing class. I would say it is an average textbook.

5 out of 5 stars

Saved me when I needed it FAST! September 20, 2007
Gail M. Ruhland (Richmond, Minnesota)
1 out of 8 found this review helpful

I needed 27 copies for a class that was started in a week ... Amazon saved me!!!

5 out of 5 stars

New Marketing Concepts from Classical Texts July 31, 2006
Prophet (Taiwan)
2 out of 19 found this review helpful

Kotler, a symbolic guru of marketing, has brought a new offering of "Framework for Marketing Management" since years' serial publication of classic texts in marketing management.
Some new issuse has been included in this edition in depth.

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