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1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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3.Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
4.Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
5.It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
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3.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
4.Working With the News Media (Publication of the American Association of School Administrators)
5.Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
6.Restaurant Promotion and Publicity: For Just a Few Dollars a Day (Food Service Professionals Guide, Vol. 4)
7.PR 2.0: New Media, New Tools, New Audiences
8.Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation
9.From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names
10.Team Rodent : How Disney Devours the World
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1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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3.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
4.Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
5.Confessions of an Advertising Man
6.Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
7.Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
8.The Greatest Story Ever Sold: The Decline and Fall of Truth from 9/11 to Katrina
9.Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them
10.Networking with the Affluent
 

Public Relations



    
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Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education 
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Author: David L. Kirp

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Publication Date: September 30, 2004
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Event Planning Made Easy 
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Authors: Paulette Wolf, Jodi Wolf, Donielle Levine

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The Savvy Author's Guide to Book Publicity 
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Author: Lissa Warren

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Public Relations Writing and Media Techniques (5th Edition) 
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Author: Dennis L. Wilcox

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Publication Date: August 21, 2004
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The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage 
enlarge enlarge  		 The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
Authors: David R. Yale, Andrew J. Carothers

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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Lea's Communication) 
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Author: Helen Katz

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Free Publicity: A TV Reporter Shares the Secrets for Getting Covered on the News 
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Author: Jeff Crilley

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Como Comunicarnos En Publico Con Entusiasmo Y Efectividad/how to Speak in Public With Enthusiasm And Effectiveness 
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Author: Camilo, Ph.d. Cruz

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PR! - A Social History of Spin 
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Author: Stuart Ewen

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Effective Crisis Communication: Moving From Crisis to Opportunity 
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Authors: Robert Ray Ulmer, Timothy L. Sellnow, Matthew Wayne Seeger

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