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1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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3.Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
4.Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
5.It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
6.Radically Transparent: Monitoring and Managing Reputations Online
7.Public Relations: Principles and Practice
8.All Business Is Show Business: Strategies For Earning Standing Ovations From Your Customers
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3.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
4.Working With the News Media (Publication of the American Association of School Administrators)
5.Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
6.Restaurant Promotion and Publicity: For Just a Few Dollars a Day (Food Service Professionals Guide, Vol. 4)
7.PR 2.0: New Media, New Tools, New Audiences
8.Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation
9.From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names
10.Team Rodent : How Disney Devours the World
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1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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3.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
4.Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
5.Confessions of an Advertising Man
6.Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
7.Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
8.The Greatest Story Ever Sold: The Decline and Fall of Truth from 9/11 to Katrina
9.Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them
10.Networking with the Affluent
 

Public Relations



    
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Software Product Management Essentials 
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How to Click With Everyone Every Time 
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The New PR Toolkit: Strategies for Successful Media Relations (Financial Times Prentice Hall Books) 
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Public Relations: The Complete Guide 
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Author: Joe Marconi

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The Citizen's Guide to Lobbying Congress 
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Author: Donald E. Dekieffer

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The Father of Spin: Edward L. Bernays and The Birth of Public Relations 
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Author: Larry Tye

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Dealing with an Angry Public: The Mutual Gains Approach To Resolving Disputes 
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Authors: Lawrence Susskind, Patrick Field

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Destination Branding for Small Cities 
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Author: Bill Baker

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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause 
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Authors: Philip Kotler, Nancy Lee

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Primer of Public Relations Research 
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Author: Don W. Stacks

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