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1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
2.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
3.Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
4.Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
5.It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
6.Radically Transparent: Monitoring and Managing Reputations Online
7.Public Relations: Principles and Practice
8.All Business Is Show Business: Strategies For Earning Standing Ovations From Your Customers
9.Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry
10.The Mercifully Brief, Real World Guide to... Raising More Money With Newsletters Than You Ever Thought Possible
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1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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3.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
4.Working With the News Media (Publication of the American Association of School Administrators)
5.Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
6.Restaurant Promotion and Publicity: For Just a Few Dollars a Day (Food Service Professionals Guide, Vol. 4)
7.PR 2.0: New Media, New Tools, New Audiences
8.Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation
9.From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names
10.Team Rodent : How Disney Devours the World
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1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
2.It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
3.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
4.Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
5.Confessions of an Advertising Man
6.Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
7.Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
8.The Greatest Story Ever Sold: The Decline and Fall of Truth from 9/11 to Katrina
9.Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them
10.Networking with the Affluent
 

Public Relations



    
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The Fall of Advertising and the Rise of PR 
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Authors: Al Ries, Laura Ries

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ASIN: 0060081996
Publication Date: May 1, 2004
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Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition 
enlarge enlarge  		 Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition
Author: Steven Van Yoder

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ASIN: 0972002170
Publication Date: July 25, 2007
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Trust Us We're Experts: How Industry Manipulates Science and Gambles with Your Future 
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Authors: Sheldon Rampton, John Stauber

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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity 
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Author: David A. Aaker

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Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions 
enlarge enlarge  		 Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions
Author: Sandra Beckwith

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Public Relations For Dummies (For Dummies (Business & Personal Finance)) 
enlarge enlarge  		 Public Relations For Dummies (For Dummies (Business & Personal Finance))
Authors: Eric Yaverbaum, Ilise Benun

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ASIN: 0471772720
Publication Date: May 30, 2006
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Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series) 
enlarge enlarge  		 Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)
Author: Sandra L. Beckwith

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Rating: 5.0 out of 5 stars 13 reviews
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Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry 
enlarge enlarge  		 Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry
Authors: John Stauber, Sheldon Rampton

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Economics of Public Issues, The (15th Edition) 
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Authors: Roger Leroy Miller, Daniel K. Benjamin, Douglass C. North

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Gala!: The Special Event Planner for Professionals and Volunteers (Capital Ideas) (Capital Ideas) 
enlarge enlarge  		 Gala!: The Special Event Planner for Professionals and Volunteers (Capital Ideas) (Capital Ideas)
Author: Patti Coons

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Rating: 3.5 out of 5 stars 10 reviews
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