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1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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4.Word of Mouth Marketing: How Smart Companies Get People Talking
5.Advertising and Integrated Brand Promotion
6.Public Relations: Strategies and Tactics (9th Edition)
7.Public Relations: Strategies and Tactics (8th Edition)
8.The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Lea's Communication)
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1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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3.Public Relations: Strategies and Tactics (9th Edition)
4.The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day (The Ken Blanchard Series)
5.Confessions of an Advertising Man
6.The Fall of Advertising and the Rise of PR
7.Practice of Public Relations, The (10th Edition)
8.Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them
9.Economics of Public Issues, The (15th Edition)
10.Media Training 101: A Guide to Meeting the Press
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1.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
2.Word of Mouth Marketing: How Smart Companies Get People Talking
3.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
4.Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
5.Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
6.Confessions of an Advertising Man
7.Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them
8.The Greatest Story Ever Sold: The Decline and Fall of Truth from 9/11 to Katrina
9.Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition
10.Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions
 

Public Relations



    
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly 
enlarge enlarge  		 The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott

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Rating: 4.5 out of 5 stars 101 reviews
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ASIN: 0470113456
Publication Date: June 4, 2007
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Public Relations: Strategies and Tactics (9th Edition) 
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Authors: Dennis L. Wilcox, Glen T. Cameron

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Publication Date: February 16, 2008
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Economics of Public Issues, The (15th Edition) 
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Authors: Roger Leroy Miller, Daniel K. Benjamin, Douglass C. North

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ASIN: 0321416104
Publication Date: July 20, 2007
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Practice of Public Relations, The (10th Edition) 
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Author: Fraser P. Seitel

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Rating: 4.5 out of 5 stars 10 reviews
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Word of Mouth Marketing: How Smart Companies Get People Talking 
enlarge enlarge  		 Word of Mouth Marketing: How Smart Companies Get People Talking
Author: Andy Sernovitz

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Public Relations: Strategies and Tactics (8th Edition) 
enlarge enlarge  		 Public Relations: Strategies and Tactics (8th Edition)
Authors: Dennis L. Wilcox, Glen T. Cameron

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ASIN: 0205449441
Publication Date: May 19, 2005
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Public Relations: Strategies and Tactics, Study Edition (8th Edition) 
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Authors: Dennis L. Wilcox, Glen T. Cameron

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Advertising and Integrated Brand Promotion 
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Authors: Thomas O'guinn, Chris Allen, Richard J. Semenik

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Publication Date: January 21, 2005
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Effective Public Relations (9th Edition) (Effective Public Relations) 
enlarge enlarge  		 Effective Public Relations (9th Edition) (Effective Public Relations)
Authors: Scott M. Cutlip, Allen H. Center, Glen M. Broom

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The Fall of Advertising and the Rise of PR 
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Authors: Al Ries, Laura Ries

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