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Public Relations: Principles and Practice | 
 enlarge | Author: Philip J. Kitchen
Publisher: Cengage Learning Business Press
Category: Book
List Price: $57.99
Buy New: $41.39
You Save: $16.60 (29%)
New (10) Used (2) from $41.39
Sales Rank: 763623
Media: Paperback
Edition: 1
Pages: 325
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 9.5 x 7.3 x 0.7
ISBN: 1861520913
Dewey Decimal Number: 659.2
EAN: 9781861520913
ASIN: 1861520913
Publication Date: April 24, 1997
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 4 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: T20081231075912P
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Product Description
The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we begin the new millennia. The text will help students and practitioners develop knowledge and skills in the arena of public relations.
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