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Strategic Communications Planning: For Effective Public Relations and Marketing

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Authors: Laurie J. Wilson, Joseph D. Ogden
Publisher: Kendall/Hunt Publishing Company
Category: Book

List Price: ~~$64.95~~
Buy New: $54.56
You Save: $10.39 (16%)

New (5) from $54.56

Rating: 4.5 out of 5 stars

2 reviews
Sales Rank: 290108

Media: Paperback
Edition: 5
Pages: 266
Shipping Weight (lbs): 1.5
Dimensions (in): 9.9 x 8 x 0.6

ISBN: 0757548873
Dewey Decimal Number: 659
EAN: 9780757548871
ASIN: 0757548873

Publication Date: June 30, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Inventory subject to prior sale. Expedited orders cannot be sent to PO Box. Sorry, not able to ship to APO, FPO, Alaska, and Hawaii.

Also Available In:

•	Paperback - Strategic Communications Planning: For Effective Public Relations and Marketing
•	Paperback - Strategic Program Planning for Effective Public Relations Campaigns
•	Paperback - Strategic Program Planning for Effective Public Relations Campaigns
•	Paperback - Strategic Program Planning for Effective Public Relations Campaigns
•	Paperback - Strategic Communications Planning for Effective Public Relations and Marketing

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Customer Reviews:

4 out of 5 stars

WONDERFUL February 24, 2006
Courtney L. Bartholomew (Baton Rouge, LA USA)
THE TEXT PROVIDED THROUGHTOUT THE BOOK IS HELPING ME TO ENHANCE MY ABILITY IN THE COMMUNCATIONS ARENA. ALSO I LOVE THE SIDE BARS THROUGHOUT THE BOOK.

5 out of 5 stars

A must-have for all strategic planners December 13, 2001
2 out of 5 found this review helpful

I actually took a class from Laurie Wilson, her insights as a strategic thinker are superb. All public relations professionals should use her pattern to stratetic planning.

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