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Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media (The Jossey-Bass Nonprofit Guidebook Series) | 
 enlarge | Authors: Kathy Bonk, Emily Tynes, Henry Griggs, Phil Sparks
Publisher: Jossey-Bass
Category: Book
List Price: $37.95
Buy New: $18.97
You Save: $18.98 (50%)
New (34) Used (14) from $18.97
Rating:  4 reviews
Sales Rank: 255969
Media: Paperback
Edition: 2
Pages: 208
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 10.9 x 8.5 x 0.8
ISBN: 0470181540
Dewey Decimal Number: 658.802
EAN: 9780470181546
ASIN: 0470181540
Publication Date: September 29, 2008
Availability: Usually ships in 1-2 business days
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Product Description
This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.
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| Customer Reviews:
Very good for strategic communications planning November 15, 2008
Scotch K. (Austin, TX United States)
This is a good guide book from Jossey-Bass company. I found the chapters on identifying your audience and developing a strategic comm plan particularly useful
amazingly comprehensive and insightful November 12, 2008
Leila McDowell (Virginia)
This book should be a staple for any communications director, consultant or organization interested in using strategic communications. It is amazingly comprehensive and insightful and works well for both the novice and the seasoned non profit professional. It's like having a team of seasoned professionals at your fingertips. I highly recommend this excellent guide to all. Strategic communciations is an integral part of any non profit's successful efforts to position itself, achieve policy change or reach key audiences like funders. This book will help you reach those goals.
A gem for beginners and pros alike November 4, 2008
Ursula Oaks (Washington, DC)
1 out of 1 found this review helpful
This greatly anticipated update to the first edition has already assumed a prominent spot on my bookshelf of essential media relations references. Like its earlier iteration, it is chock full of nuts-and-bolts, how-to guidance that those new to the field, as well as aspiring nonprofit leaders just setting up shop, will find extremely helpful. It is also packed with new ideas and new strategies, particularly for grappling with - and succeeding in - a new age of Internet media, social networking sites, blogs, the age of YouTube, and the dizzying pace of new technologies that are changing the face of the news media. Don't go another day without this book - it is a gem for beginners and pros alike.
Ursula Oaks, Director, Media Relations
NAFSA: Association of International Educators
 Excellent Media Resource for Nonprofits November 3, 2008
John H. Oleary
Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media (The Jossey-Bass Nonprofit Guidebook Series)
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