Publication Date:January 21, 2005 Availability:Usually ships in 1-2 business days Shipping:Expedited shipping available Shipping:International shipping available Condition:Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
Product Description ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this.
Customer Reviews:
Great BookMay 4, 2008 Elizabeth Boudin(Illinois) 0 out of 1 found this review helpful
I have this as a reference book and I just love it. It's great to have in your personal design library.
