|
Practice of Public Relations, The (10th Edition) | 
 enlarge | Author: Fraser P. Seitel
Publisher: Prentice Hall
Category: Book
List Price: $146.67
Buy Used: $65.99
You Save: $80.68 (55%)
New (27) Used (37) from $65.99
Rating:  11 reviews
Sales Rank: 88388
Media: Paperback
Edition: 10
Pages: 480
Number Of Items: 1
Shipping Weight (lbs): 1.9
Dimensions (in): 9.9 x 7.9 x 1
ISBN: 0132304511
Dewey Decimal Number: 659.2
EAN: 9780132304511
ASIN: 0132304511
Publication Date: August 6, 2006
Availability: Usually ships in 1-2 business days
| |
| Also Available In:
|
| Similar Items:
|
| Editorial Reviews:
Product Description
Long admired as the “practitioners” Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader thru the evolution of the practice, the preparation and process necessary to reach a variety of “publics” and most importantly how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.
|
| Customer Reviews: Read 6 more reviews...
 TO THE POINT November 21, 2008
Kalliopi Nika (Athens, Greece)
I think one of the best ways to get to know the world of PR. To the point at each chapter, with numerous examples & case studies, offering a theoretical base and also a successful real life approach.
Just as Promised October 5, 2005
Cynthia A. Gibb (Camarillo, CA)
0 out of 8 found this review helpful
The book arrived in a timely manner and it was in the condition that I expected. I would order from this vendor again.
 Expensive and Confusing September 17, 2005
Constructive Criticism (Chico, CA)
4 out of 6 found this review helpful
The layout and language of this extremely expensive textbook, written by one of the most seasoned and successful PR practitioners, unfortunately makes this book almost unreadable. Not only is it completely boring, but the language makes the topics seem very vague and disconnected from practical PR practice.
Chapters in this book are much too long. One can infer from the title of the book that it will cover PR practice in great detail, however, the most important topic the book covers "the execution of public relations" only gets 112 pages of a nearly 600 page book.
Practical Public Relations at its best! August 9, 2003
12 out of 14 found this review helpful
I've been using this book for about a year, as a professor teaching Public Relations. I like it, and the students always say it's a great book. It has just enough theory, plus a lot of practical application. The high point, and what students like best, is the series of case studies. There's one in each chapter, 20 in all. I know from personal experience, having spent 15 years as a "PR Man," before turning professor, that these cases are real-life examples of what to do, and especially, what not to do! Entertaining and interesting, while still being an excellent text. Much better than other books sometimes used for Public Relations courses.
Practice of Public Relations (8th Edition) November 7, 2002
0 out of 4 found this review helpful
I have never enjoyed a textbook this much! It is timely, interesting and provocative.
|
|
|
SEO and Marketing TipsBETA RELEASE | |
