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•Buyology: Truth and Lies About Why We Buy
•Financial Regulation after the Subprime and Credit Crisis
•Buyology: Truth and Lies About Why We Buy
•Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
•To Buy or Not to Buy: Why We Overshop and How to Stop
•The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference
•Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
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Bestsellers
1.Buyology: Truth and Lies About Why We Buy
2.No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
3.Marketing Metrics: 50+ Metrics Every Executive Should Master
4.Why We Buy: The Science Of Shopping
5.The 22 Immutable Laws of Branding
6.Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
7.The Long Tail: Why the Future of Business is Selling Less of More
8.Authenticity: What Consumers Really Want
9.Bottlemania: How Water Went on Sale and Why We Bought It
10.Financial Regulation after the Subprime and Credit Crisis
Most Gifted
1.Buyology: Truth and Lies About Why We Buy
2.The Long Tail: Why the Future of Business is Selling Less of More
3.No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
4.The 22 Immutable Laws of Branding
5.Authenticity: What Consumers Really Want
6.Why We Buy: The Science Of Shopping
7.Marketing Metrics: 50+ Metrics Every Executive Should Master
8.Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History
9.Rengen: The Rise of the Cultural Consumer - and What It Means to Your Business
10.Habit: The 95% of Behavior Marketers Ignore
Most Wished For
1.Buyology: Truth and Lies About Why We Buy
2.The Long Tail: Why the Future of Business is Selling Less of More
3.Why We Buy: The Science Of Shopping
4.No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
5.Bottlemania: How Water Went on Sale and Why We Bought It
6.The 22 Immutable Laws of Branding
7.Marketing Metrics: 50+ Metrics Every Executive Should Master
8.Authenticity: What Consumers Really Want
9.Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
10.How Customers Think: Essential Insights into the Mind of the Market
 

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Buyology: Truth and Lies About Why We Buy 
enlarge enlarge  		 Buyology: Truth and Lies About Why We Buy
Author: Martin Lindstrom

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Rating: 4.0 out of 5 stars 45 reviews
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ASIN: 0385523882
Publication Date: October 21, 2008
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No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich 
enlarge enlarge  		 No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
Author: Dan S. Kennedy

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Rating: 4.5 out of 5 stars 22 reviews
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Publication Date: June 4, 2008
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Why We Buy: The Science Of Shopping 
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Author: Paco Underhill

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Rating: 3.5 out of 5 stars 148 reviews
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ASIN: 0684849143
Publication Date: June 2, 2000
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Marketing Metrics: 50+ Metrics Every Executive Should Master 
enlarge enlarge  		 Marketing Metrics: 50+ Metrics Every Executive Should Master
Authors: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

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Rating: 4.5 out of 5 stars 27 reviews
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Publication Date: April 28, 2006
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The Long Tail: Why the Future of Business is Selling Less of More 
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Author: Chris Anderson

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Rating: 4.0 out of 5 stars 179 reviews
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Publication Date: July 11, 2006
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The 22 Immutable Laws of Branding 
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Authors: Al Ries, Laura Ries

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Rating: 4.0 out of 5 stars 87 reviews
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ASIN: 0060007737
Publication Date: September 2002
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Bottlemania: How Water Went on Sale and Why We Bought It 
enlarge enlarge  		 Bottlemania: How Water Went on Sale and Why We Bought It
Author: Elizabeth Royte

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Rating: 4.0 out of 5 stars 14 reviews
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ASIN: 1596913711
Publication Date: May 13, 2008
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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers 
enlarge enlarge  		 Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
Authors: Gerald Zaltman, Lindsay H. Zaltman

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Rating: 5.0 out of 5 stars 8 reviews
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ASIN: 1422121151
Publication Date: April 22, 2008
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Authenticity: What Consumers Really Want 
enlarge enlarge  		 Authenticity: What Consumers Really Want
Authors: Ii Pine, James H. Gilmore, B. Joseph

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Rating: 4.5 out of 5 stars 20 reviews
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How Customers Think: Essential Insights into the Mind of the Market 
enlarge enlarge  		 How Customers Think: Essential Insights into the Mind of the Market
Author: Gerald Zaltman

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Rating: 4.0 out of 5 stars 46 reviews
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ASIN: 1578518261
Publication Date: February 21, 2003
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