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1.Marketing Management (12th Edition)
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5.The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
6.The Fall of Advertising and the Rise of PR
7.Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
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1.Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
2.Purple Cow: Transform Your Business by Being Remarkable
3.The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
4.Ice Cream and Frozen Desserts: A Commercial Guide to Production and Marketing
5.The Product Manager's Desk Reference
6.The Inventor's Bible: How to Market and License Your Brilliant Ideas
7.Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future
8.Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
9.The Mom Inventors Handbook: How to Turn Your Great Idea into the Next Big Thing
10.Brand Warfare: 10 Rules for Building the Killer Brand
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1.Purple Cow: Transform Your Business by Being Remarkable
2.The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
3.Positioning: The Battle for Your Mind, 20th Anniversary Edition
4.IdeaSpotting: How to Find Your Next Great Idea
5.Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
6.BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
7.The Product Manager's Desk Reference
8.The Experience Economy: Work Is Theater & Every Business a Stage
9.Product Strategy for High Technology Companies
10.The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury
 

Product Management



    
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Designing Brand Experience: Creating Powerful Integrated Brand Solutions 
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Author: Robin Landa

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Strategic Marketing Management, 3rd Edition 
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Author: Alexander Chernev

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Bringing Your Product to Market: Fast-Track Approaches to Cashing in on Your Great Idea , 2nd Edition 
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Author: Don Debelak

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Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series) 
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Author: Scott M. Davis

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Advanced Brand Management 
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Author: Paul Temporal

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From Patent To Profit: Secrets & Strategies For The Successful Inventor, Third Edition 
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Author: Bob Dematteis

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Strategic Marketing Analysis: The Framework 
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Author: Alexander Chernev

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Publication Date: November 12, 2008
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition) 
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Authors: Thomas T. Nagle, Reed K. Holden

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Innovation on Demand: New Product Development Using TRIZ 
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Authors: Victor Fey, Eugene Rivin

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Management of Retail Buying 
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Authors: R. Patrick Cash, Chris Thomas, John W. Wingate, Joseph S. Friedlander

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