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4.IdeaSpotting: How to Find Your Next Great Idea
5.Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
6.BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
7.The Product Manager's Desk Reference
8.The Experience Economy: Work Is Theater & Every Business a Stage
9.Product Strategy for High Technology Companies
10.The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury
 

Product Management



    
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Commercializing Successful Biomedical Technologies: Basic Principles for the Development of Drugs, Diagnostics and Devices 
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Author: Shreefal S. Mehta

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Priceless: Turning Ordinary Products into Extraordinary Experiences 
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Authors: Diana Lasalle, Terry A. Britton

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The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury 
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Authors: Radha Chadha, Paul Husband

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The Complete Idiot's Guide to Cashing in On Your Inventions 
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Authors: Richard Levy, Richard C. Levy

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Essential Marketing Concepts and Frameworks 
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Author: Alexander Chernev

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The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management 
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Author: Linda Gorchels

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Business Marketing Management: B2B 
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Authors: Michael D. Hutt, Thomas W. Speh

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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time 
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Author: Matt Haig

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Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds 
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Authors: Karen Post, Jeffrey H. Gitomer, Michael Tchong

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Customer Centered Products: Creating Successful Products Through Smart Requirements Management 
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Author: Ivy F. Hooks; Kristin A. Farry

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