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8.The Experience Economy: Work Is Theater & Every Business a Stage
9.Product Strategy for High Technology Companies
10.The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury
 

Product Management



    
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The Product Managers Handbook, 3E 
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Author: Linda Gorchels

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Rating: 4.0 out of 5 stars 25 reviews
Sales Rank: 38699
Category: Book
ASIN: 0071459383
Publication Date: November 7, 2005
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The Product Manager's Desk Reference 
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Author: Steven Haines

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Rating: 4.5 out of 5 stars 12 reviews
Sales Rank: 33825
Category: Book
ASIN: 0071591346
Publication Date: August 26, 2008
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IdeaSpotting: How to Find Your Next Great Idea 
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Author: Sam Harrison

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Rating: 4.5 out of 5 stars 14 reviews
Sales Rank: 100756
Category: Book
ASIN: 1581808003
Publication Date: April 12, 2006
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Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing 
enlarge enlarge  		 Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing
Author: Brian Lawley

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Rating: 4.0 out of 5 stars 10 reviews
Sales Rank: 54701
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ASIN: 1600050794
Publication Date: October 10, 2007
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound 
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Author: Martin Lindstrom

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Rating: 4.5 out of 5 stars 26 reviews
Sales Rank: 31379
Category: Book
ASIN: 0743267842
Publication Date: February 1, 2005
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management 
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Author: L

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Rating: 5.0 out of 5 stars 9 reviews
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ASIN: 0471690163
Publication Date: September 29, 2005
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Product Strategy for High Technology Companies 
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Author: Michael E. Mcgrath

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Rating: 5.0 out of 5 stars 11 reviews
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ASIN: 0071362460
Publication Date: October 12, 2000
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Sales and Marketing the Six Sigma Way 
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Author: Michael Webb

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Rating: 4.5 out of 5 stars 19 reviews
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ASIN: 1419521500
Publication Date: August 1, 2006
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century 
enlarge enlarge  		 A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
Authors: Scott Bedbury, Stephen Fenichell

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Rating: 4.0 out of 5 stars 12 reviews
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ASIN: 0142001902
Publication Date: February 25, 2003
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The Inventor's Bible: How to Market and License Your Brilliant Ideas 
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Author: Ronald Louis Docie

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Rating: 4.5 out of 5 stars 11 reviews
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ASIN: 1580085660
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