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Value Prop | 
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| Author: Jose Palomino
Publisher: Cody Rock Press
Category: Book
List Price: $15.95
Buy New: $9.95
You Save: $6.00 (38%)
New (13) Used (6) from $9.71
Rating:  3 reviews
Sales Rank: 718838
Media: Paperback
Pages: 194
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 8.3 x 5.3 x 0.7
ISBN: 0981912605
EAN: 9780981912608
ASIN: 0981912605
Publication Date: October 1, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
CUT THROUGH THE CLUTTER AND CONNECT WITH YOUR BEST BUYER!
Value Prop shows you how to build razor-sharp marketing messages that showcase the truly new, useful and exciting qualities of your product or service, and win business in the process! Technology industry veteran marketer, sales professional and consultant-coach, Jose Palomino, offers fresh insights into the critical tasks of creating powerful value propositions that stand out in the marketplace. With eye-opening examples of successes that embody the 'I3' factors of innovation, indispensability and inspiration (and some notable failures that didn't) Value Prop will change how you bring products and services to market. Value Prop offers new ways to create, diagnose and improve your value proposition to ensure you deliver your most effective message to your best audience.
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| Customer Reviews:
Innovative, Inspirational, Indispensible January 2, 2009
Scott Messer
One of the most difficult things in sales is to clearly articulate a compelling value proposition. Most "elevator pitches", "30-second commercials", and "verbal business cards" are seller-centric and don't speak to the personal, compelling reasons why a prospect needs to buy the product or service. Palomino puts together a powerful, easy to adopt methodology for every marketer and salesperson to follow. If you are a sales professional or want to be, this is a must read.
Precise and useful business book December 30, 2008
Jonathan Derome
Jose has written a precise and useful business book - a rare accomplishment.
His I3 approach is direct and prescriptive. He provides tools that any marketer or sales professional can use to define a bullet-proof value proposition. And if you can't define an I3 value prop, you're not ready to go to market.
Used wisely, Value Prop will save marketing pros time and money and help companies avoid bringing a second rate story to market.
Great Ideas, Great Structure, Great Book! November 9, 2008
Sean Darras (Philadelphia, PA)
1 out of 1 found this review helpful
The concepts that Palomino presents are pure genius. Creating, testing, and selling your value proposition can be insanely difficult, but this book breaks it down in to simple and quick exercises that anyone can complete. In less than an hour you will have created a powerful value proposition and be more than prepared to test and sell that proposition.
Not only are Palomino's ideas brilliant, but the manner in which the book is written is also brilliant. He has an amazing ability to communicate the message in the most efficient way possible. Palomino advises us to keep our message clear and concise. "Value Prop" is a perfect example of this.
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