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Principles of Marketing, 12th Edition 
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Authors: Philip Kotler, Gary Armstrong

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Facebook Marketing: Leverage Social Media to Grow Your Business 
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Author: Steve Holzner

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Dare to Dream and Work to Win 
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Author: Thomas Barrett

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Do You Matter? How Great Design Will Make People Love Your Company 
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Authors: Robert Brunner, Stewart Emery, Russ Hall

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The Brand Gap: Expanded Edition 
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Author: Marty Neumeier

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Always Be Testing: The Complete Guide to Google Website Optimizer 
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Authors: Bryan Eisenberg, John Quarto-vontivadar

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The Long Tail: Why the Future of Business is Selling Less of More 
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Author: Chris Anderson

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Website Optimization: Speed, Search Engine & Conversion Rate Secrets 
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Author: Andrew King

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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization 
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Authors: Thomas Kelley, Jonathan Littman

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The 22 Immutable Laws of Branding 
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Authors: Al Ries, Laura Ries

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