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Bestsellers
1.Predictably Irrational: The Hidden Forces That Shape Our Decisions
2.Influence: The Psychology of Persuasion (Collins Business Essentials)
3.Nudge: Improving Decisions About Health, Wealth, and Happiness
4.Buyology: Truth and Lies About Why We Buy
5.Grown Up Digital: How the Net Generation is Changing Your World HC
6.The Wisdom of Crowds
7.The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
8.Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
9.The Complete Tightwad Gazette
10.Why We Buy: The Science Of Shopping
Most Gifted
1.Buyology: Truth and Lies About Why We Buy
2.Predictably Irrational: The Hidden Forces That Shape Our Decisions
3.Nudge: Improving Decisions About Health, Wealth, and Happiness
4.Influence: The Psychology of Persuasion (Collins Business Essentials)
5.Grown Up Digital: How the Net Generation is Changing Your World HC
6.The Complete Tightwad Gazette
7.Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
8.The Wisdom of Crowds
9.The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
10.Buying In: The Secret Dialogue Between What We Buy and Who We Are
Most Wished For
1.Predictably Irrational: The Hidden Forces That Shape Our Decisions
2.Nudge: Improving Decisions About Health, Wealth, and Happiness
3.Buyology: Truth and Lies About Why We Buy
4.Influence: The Psychology of Persuasion (Collins Business Essentials)
5.The Wisdom of Crowds
6.The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
7.The Long Tail: Why the Future of Business is Selling Less of More
8.Buying In: The Secret Dialogue Between What We Buy and Who We Are
9.Grown Up Digital: How the Net Generation is Changing Your World HC
10.The Complete Tightwad Gazette
 

Consumer Behavior



    
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Inside the FDA: The Business and Politics Behind the Drugs We Take and the Food We Eat 
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Author: Fran Hawthorne

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Rating: 4.5 out of 5 stars 8 reviews
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ASIN: 0471610917
Publication Date: February 25, 2005
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Managing Brand Equity 
enlarge enlarge  		 Managing Brand Equity
Author: David A. Aaker

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Rating: 4.5 out of 5 stars 4 reviews
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ASIN: 0029001013
Publication Date: September 9, 1991
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A Consumers' Republic: The Politics of Mass Consumption in Postwar America 
enlarge enlarge  		 A Consumers' Republic: The Politics of Mass Consumption in Postwar America
Author: Lizabeth Cohen

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Rating: 4.0 out of 5 stars 8 reviews
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ASIN: 0375707379
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The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury 
enlarge enlarge  		 The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury
Authors: Radha Chadha, Paul Husband

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Publication Date: January 9, 2007
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Rengen: The Rise of the Cultural Consumer - and What It Means to Your Business 
enlarge enlarge  		 Rengen: The Rise of the Cultural Consumer - and What It Means to Your Business
Author: Patricia Martin

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Rating: 4.0 out of 5 stars 12 reviews
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ASIN: 1598691341
Publication Date: June 28, 2007
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Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market 
enlarge enlarge  		 Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
Authors: Lisa Johnson, Andrea Learned

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Rating: 4.5 out of 5 stars 8 reviews
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ASIN: 081440815X
Publication Date: June 2004
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Boomer Consumer: Ten New Rules for Marketing to Americas Largest, Wealthiest and Most Influential Group 
enlarge enlarge  		 Boomer Consumer: Ten New Rules for Marketing to Americas Largest, Wealthiest and Most Influential Group
Authors: Matt Thornhill, John Martin

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Going Broke: Why Americans Can't Hold On To Their Money 
enlarge enlarge  		 Going Broke: Why Americans Can't Hold On To Their Money
Author: Stuart Vyse

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Rating: 5.0 out of 5 stars 4 reviews
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ASIN: 0195306996
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Building Strong Brands 
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Author: David A. Aaker

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Rating: 4.0 out of 5 stars 17 reviews
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Publication Date: December 12, 1995
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Mega Gifts: 2nd Edition, Revised & Updated 
enlarge enlarge  		 Mega Gifts: 2nd Edition, Revised & Updated
Author: Jerold Panas

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Rating: 4.0 out of 5 stars 4 reviews
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ASIN: 1889102245
Publication Date: May 30, 2005
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